As content writers, we’ve all been confronted with the challenge of writing about a topic we’re completely clueless about. Though this path often leads to frustration and headaches (I can testify…), we’ve managed, with time and effort, to become “experts” at it. To help you cope with this stressful yet critical task, here are our 4 Tips to Improve Your Content Research
1. Start With Google
It is no surprise that you should start finding information about your topic on Google since it captures nearly 90% of the search market share. Furthermore, its algorithm is designed to rank the most authoritative pages of your subject in the top results. Google also includes many features that every content creator should take advantage of.
For instance, Google Trends is a useful tool that allows users to find the latest trends based on their searches. Thus, writers can easily find information based on these results and create compelling content!
With Google on your side, you’ll be more knowledgeable about the unknown!
2. Let tools be your best ally
While many will limit their research to Google, seasoned writers know that there are several tools at your disposal to find bulletproof information about a certain industry. For instance, BuzzSumo is a reliable platform that numerous marketers use and love. In essence, the website finds trending content based on the number of shares it has on social media. Additionally, users can discover the top authors and influencers of their desired field.
While most tools require a paid subscription, Feedly offers a FREE version of its platform that proposes similar yet limited options.
3. Keep an Eye Out for News Articles
There is nothing better than being a writer who knows what’s trending! Why? Because it gives you the most recent information about the high and lows of your targeted industry. Not only will you learn a lot by reading news articles, but you’ll also be able to create content that will captivate your audience. You will also turn yourself into a specialist and be way ahead of the game. As for tools, Google News (another useful Google native feature) searches the most commanding news on the web, based on your search settings.
4. Use the “3 Sources” Rule
Not every content on the Internet is legitimate. For example, you wouldn’t want to use an article that’s filled with typos or that holds no substance. A rule of thumb that every writer should know is the “3 sources rule”. As the name implies, its aim is to validate your content with three credible sources. Whether it is a trusted publication, past study or renowned expert, these fact-checkers will add substance to your material!
Feeling inspired now? Well, turn on your computer, sharpen your pencil, open your notebook and let the research begin!
