Its official, you have now decided to use social media to its full potential! However, just as every good marketing strategy, social media management implies following some rules in order to deliver the results expected. Here are 4 great tips that will help you accomplish just that.
Define a Clear Editorial Line
Before creating and promoting your Facebook page, make sure to follow a very clear set of rules regarding the type of content you wish to publish. For instance, if you own a company that manufactures natural products, you might want to post information about the benefits of using such products.
People who will like your page will do so because they are interested in knowing more about this particular subject. A clear, well-defined editorial line will allow you to stand out from the crowd and attract a specific audience. This is also how some businesses have become a reference in their field by posting consistent and standardized content.
Post Premium and Relevant Content
Once that you have defined your editorial line, make sure you stick to it – not doing so might disappoint your readers, who expect to read something relevant to your field. If you decide to post say, political content, rather than anything related to natural products, you will end up losing followers. People choose to follow your page because they want to read about what you specialize in, so you should post relevant content in order to meet their expectations. Why would they decide to follow you if what you post can be found on any page that sticks to a clear editorial line and specializes in politics?
Also, it is important to know that you have no control over the quality of the language used by your followers, but you have to make sure that everything you write is flawless. Your business needs to convey a professional image at all times. Make sure that all spelling is correct, and avoid using colloquial language or chat-type expressions such as “LOL” or “ROFL”. Make sure that the articles you share do not contain any mistakes. If you are a poor speller, have someone proofread everything before you share it.
Interact With Your Followers
Social media, by definition, are Web platforms where we can interact with one another – ask questions, share views, and express opinions. Social media grant your clients direct access to your business, and they can feel that you are available to interact with them on a daily basis. Failing to involve them in conversations or ignoring their comments – even negative ones – is the equivalent of refusing to serve them in person! Make sure they feel important, and reward them for their loyalty with contests, exclusive content, as well as special promotions.
Have a Greater Presence
If you wish to attract new followers and benefit from social media, make sure that you post content regularly. Indeed, your followers will start having expectations if you share content on a daily basis. And if you follow the 3 previous rules, the number of followers on your page will increase more and more every day.
Looking for a social media agency in Montreal that could help you with these rules? Contact us today to learn more about how you can optimize your social media management strategy. We are a social media agency in Montreal that can assist you with your marketing strategy and help you achieve your goals.
