Landing pages play a critical role in online marketing strategies. To be precise, this is the most important part of an online marketing strategy where a normal visitor converts into a buying customer. Hence, all businesses and marketers should be really careful about their landing pages.
A landing page is actually a page that asks the visitors to take an action or make a purchase. In a content marketing strategy, people create interesting content with a view to engage the customer and get more exposure through the word-of-mouth referrals or sharing. However, all this content would be useless if they do not lead to a sale. This is where a landing page comes in the picture. In a landing page, an engaged visitor is provided with basic information and instructions to make a purchase or subscribe. It means that your landing page is the last tool that creates profit for your business. If you can come up with a perfect and striking page, you will see a big difference in your numbers and in your fans. In this article, we will tell you about some useful tips so that you can tweak your landing page to optimize your leads.
Tip #1: Keep Your Landing Page Simple
There is no alternative to simplicity. You can add some amazing animation, graphics, and content to your website. It will not make any difference if you a have visually gorgeous website but no useful or relevant content to bolster the look. To be honest, when it comes to landing pages, the less you have, the more results you will get. Therefore, you should always follow the KISS formula, keep it simple, stupid. Simply state the facts and information and that will do the trick. Why make your visitors confused with useless information when a few simple words will do the trick?
Tip #2: Use a Stunning Headline
Your landing page will only have 15 seconds to grab the attention of your visitors. So how can you stop your visitors and pull them in, in such a short time? Use a catchy and hard-hitting headline that will highlight their problems as well as hint at a solution. This is much more like a marketing hook where you literally hook your client by showing them how they will benefit from your products or services. Just simply go through other landing pages and use them as examples to find out what kind of tone and the words they are using. Get an idea from these landing pages and come up with your own headline. Make sure that you highlight the headline with a bright color so that it stands out as soon as possible. However, beware of making it too tacky as they might scare away your visitors.
Tip #3: Do Not Forget to Add a Few Calls to Action
In a landing page, a call to action is the most important thing. If you do not have a good call to action, you will have no gains out of it unless you are running a branding campaign. Make sure that your landing page has a clear, precise, and effective call to action, or CTA. It is also a good idea to include multiple CTAs so that your visitors do not miss your goal. The position and appearance of the CTAs are also very important. So make sure you have multiple CTAs in bright colors in a convenient place of your landing page.
Tip #4: Compel Them to Act Now
It is really important to compel your visitors to act right now. If you do not, it will be difficult for you to understand the effectiveness of your landing page. Try to create a sense of urgency, but beware of being too pushy. Include a message that would highlight the benefits for the visitors if they were to act right at the moment. It could be an early bird discount, free shipment, or the like.
Landing Pages Need to Be Done Right
In conclusion, it’s important to note that a good landing page is a delicate balance. There have been many pages that have been simply pushy, tacky, and not informative enough. However, if done right, it will have immediate results. Remember, the customer is on your website because they are interested in what you have to offer. The landing page is there for you to reiterate that, with a little more timeliness.
