You might be surprised to know that social media is the main way to communicate with and build your customer base. Facebook, Twitter, and online review sites have been known to single-handedly make or break a company, based solely on the comments that customers make on their sites and how they are handled.
Here 5 Reasons Why Restaurants and Social Media are a Recipe for Success
One of the reasons that social media for restaurants has become so important is that they have largely replaced the old standard form of communication: the telephone. Now communication channels have shifted and people give their opinions and advice through social media. So, when you are marketing your restaurant through these social media channels there are some things you should remember to better you chances of success:
Engage the Viewer
1. The key to success is to not make it look like advertising. People use social media to talk to friends, so post your messages in that way and you will get more attention. Don’t try to have a ‘newsy’ feel that comes off like a press release. Think of it as if you were telling an old friend about something they would enjoy. This is so important: people do not like pages in order to get advertisements on their news feed. They will unlike you so fast you won’t know what hit you.
2. This is your chance to show off your wares. In addition to showing off your storefront, add pictures of your menu items and other exciting features of your business. Add photos of things like live entertainment, a bar, or specialty items. A visit to your social media site should be an exciting experience for a new customer.
3. The more interactive your site is the more people will remember you. Have a section that allows them to make suggestions on new menu items or give feedback on their experience. Engage them in an activity, challenge or a contest. The more they enjoy their experience the more they will remember and want to return. Remember, social media sites work like a giant network: if a client comments on your site his whole network will see that. Imagine the reach when this is done right.
4. An open dialog is always a good seller. Allow customers the opportunity to offer comments and opinions. People feel better when they have a forum to express themselves. Once feedback is given, check and handle it promptly. Thank those who gave you positive feedback. Don’t just ignore them but acknowledge and recognize them. For those who gave negative feedback you should run interference. Try to resolve the issues and work with them to get them back on your good side. One negative comment can burn like wildfire so handling it before it gets out of hand is a very good idea. Remember: it is super important to make sure your clients are being listened to promptly! This is one of the main points you’re on social media in the first place.
Give Plenty of Information
5. Finally, make absolutely sure that your new customers can find you. In fact, make it as easy as possible. Give all your contact information, your address, phone number and hours of operation. If you are a seasonal restaurant and your hours change throughout the year, make sure that you put that up too. Include how to get there from public transport or public parking. Include a map too so that they can see where they are going.
Utilizing social media for restaurants on sites like Facebook, YouTube, Twitter, Pinterest and Foursquare can do amazing things for your restaurant when you know how to use it effectively. You will be amazed at the improvement in your public image and, in turn, your bottom line. Make sure you do it right.
