Social media channels are constantly changing and adding new features-so often that some of these apps are almost indistinguishable from one another. We use Instagram to display our more “professional” and “artistic” sides, and we use Snapchat to let loose and share silly photos with our friends. We find out about the news using Facebook and Twitter and it’s on those platforms where we keep in touch with friends, or bicker about politics.
LinkedIn may be the one social network that continues to stray on the sidelines, generally sticking true to its mission of connection professionals. Though it’s not for everyone, there is something to be said about how LinkedIn stands out from other social channels.
1. Professionals over fans
If you use Facebook, you’re used to being able to “like” a page for something you’re interested in. For example, you can be a fan of “gardening” or “screenwriting” or a specific cause. Where on Facebook you are really only able to connect with people who are also fans of this same subject, LinkedIn has a variety of groups where professional in these related fields can connect with one another.
For example, I am part of a “Screenwriting” group on LinkedIn where I can talk to experienced writers. This is way more useful and interesting to me compared to other groups I’ve joined on Facebook.
2. Learning opportunities
Social media doesn’t have to just be about all fun and games and those who are successful influencers know just how much one can profit if they know what they understand data and can grow a following. LinkedIn actually wants to help you build your own brand and be seen as an influencer by your peers and other LinkedIn members, which is why it now offers LinkedIn Learning tutorials.
LinkedIn only recently launched its Learning feature back in September of 2016. Essentially it combines the content and courses you get on Lynda.com with the social networks professional network, meaning, you’re getting personalized experiences to help you develop new skills.
3. Publishing content made easy
One of the best features that enhanced LinkedIn since its first launch is their publishing platform. With a sleek interface that both looks good and is easy to navigate, LinkedIn makes it really easy for you to share your own content with your network.
4. Recruitment actually works
The LinkedIn recruiter tool is extremely useful for companies who want to find high-quality talent and quickly be able to search through hundreds to thousands of applicants or potential recruits.
5. It’s not just for personal use
Sure, having an Instagram, Twitter and Facebook account are necessities for any business in today’s world, but, such social accounts are more about connecting with fans than connecting with professionals.
From a business perspective, LinkedIn is much more useful than other social networks because it allows business owners to recruit prospective employees, advertise with specific targeting outreach, and, especially if you’re a small business or startup, connect with potential investors, mentors or advisors.
