You have a Facebook page and would like to increase your number of fans or get more likes on your publications? Our social media agency in Montreal is specialized in social media management and can provide you with useful tips to perform better on Facebook.
Creative content and messages are what will make your page stand out. Try something different and publish articles, photos, and videos covering unusual subjects. Of course, just make sure you stick to your editorial line.
What you publish should serve to promote your business, but not too much! If 30% or more of your content is used to advertise your products or services, people might lose interest, unlike your page or hide your posts.
You must then share useful information on your area of expertise in order to retain their interest. For example, let’s say you are a Web design specialist. Why not share information related to the latest design and programming trends or give your fans a few design tricks to improve or create their website? They might not become your clients right away, but you can be sure of one thing – you will be the first person they think of when the time to design their professional website will come.
Add Pictures to Your Posts
Numerous studies have shown that publications that contain images were 38% more likely to generate reactions and interactions than publications that do not. So do not hesitate to use visuals and infographics to attract the interest of your readers. You can find great images on the Web, but the best thing to have is a selection of high resolution royalty-free images at your disposal, in order to offer higher quality content to your fans.
Wondering where to get those images? You can subscribe (for a fee) to various stock photo services like Shutterstock, Fotolia, and iStockphoto. Some sites even have free images you can use.
Be Clear and Concise
In order for your message to be powerful, you must make sure that it is clear and concise, or else your fans might not even get what you really want to say. Do not hesitate to call upon a social media management expert to help you with this. These experts are specially trained and know how to write content that is clear, concise and to the point.
Engage your Fans
People love to feel like they are needed, that their opinion on a particular subject matters. There is a reason why social media became so popular over the past few years. When people like an article, for example, they share it on Facebook, along with their opinion. There is no need to directly call a company to give your opinion. These days, all of this can be done behind a computer screen or using a smartphone, wherever you may be.
Asking your fans for their opinion on a regular basis or asking them a few questions on your products or the content you publish will not only encourage them to engage, but it will allow you to get feedback on your products and services.