Are you familiar with Instagram, one of the most popular social networking service? For some time now, Instagram users can not only share pictures, but also record and share short videos with all of their contacts. Here are 6 good reasons to use Instagram to share videos.
The Benefits of Using Videos as a Part of Your Marketing Strategy
Before we get into the subject, let’s see how using videos can help promote your brand on social media. In a previous blog post, we explained how videos and YouTube can help improve your search engine ranking. Since YouTube is the second most popular search engine after Google, it is given precedence over all other search results.
Other than referencing, videos allow you to share product demonstrations and tutorials, provide consumers with information in a playful manner, encourage people to attend special events, and many other considerable advantages.
An Essential Tool
In the same manner as pictures and images, video has become a very important communication tool for every company wishing to effectively promote its products on the Web. It is even easier now that video sharing websites have increased in numbers in the past few years.
Viadeo, Dailymotion, Vimeo, as well as Metacafe – to only name a few – are some of the most used video-sharing websites across the world. You need to ask yourself how to effectively use videos as a part of your marketing strategy rather than why.
A lot of people were initially sceptical about Instagram’s new video feature that was announced last June. Those people have now realized how useful this social media was to record and share short 15-second videos. Here are six good reasons why you should use it for your own video content.
Getting Straight to the Point
The fact that the Instagram videos are no longer than 15 seconds encourages users to create captivating videos that get straight to the point. There is no time to get bored. Overall, videos are fun and interesting to watch.
Using Several Clips in One Video
This allows you to feature more than one product in one single video. Rather than just stop recording, you just have to keep pressing the recording button to continue filming – only in a different clip.
Sharing Made Quick and Easy
Recording and sharing a video on the Internet can be done in a few minutes only, from a smartphone. This will allow your company to save both time and money.
Creating a Portfolio
The video option can be used to showcase your work. This is a great way to put together your portfolio and share it easily with you contacts on different social media.
Taking Advantage of the Hashtags
Another great reason why you should use Instagram: hashtags. Indeed you can add any hashtag related to your content, in order to increase the odds of your video being watched by a higher number of people.
Adding Filters to Give More Style
Thanks to all the filters made available, you can quickly embellish and edit your videos and pictures.
Contact us today to know more about social media management and see how our social media agency in Montreal can help you achieve your marketing goals.