Tweeting can seem simple for some people, but it is far from being the case. It’s not because messages are short that they’re easier to write. It’s actually the opposite. That’s why you must follow some rules in order to make them more efficient and interesting. These rules were developed after years of research and studies on the subject. As an agency specialized in social media management, we know how to apply these rules so here are a few tips to help you do the same.
Make Your Short Messages… Shorter
To make sure your contacts can reply or use your content in a retweet, always write less than 140 characters. Use link shortening tools such as bit.ly or ow.ly and say what you have to say in 120 characters or less.
Right now, dozens of people are walking in your store to take advantage of a special promotion? Why not tell your followers? Twitter users often talk about what is going on with their lives at this very moment. Tweeting about your current activities will encourage people – followers and non-followers alike – to react and share your messages.
Do Not Hesitate to Call to Action
Do you want your messages to be retweeted? Then ask your followers! Want more followers? Go ahead and tell all your contacts. As per recent studies, self-promotion tweets asking for followers can allow you to increase your number of followers by 258%!
Vary Your Style
Your main goal is to encourage people to buy your product or use your services, but sometimes, less is more. For your calls to action to be really efficient, you must alternate with different message styles. Why not post pictures, funny videos or educational articles?
Highlight Your Exclusive Content
If you are the only one covering a very popular sporting event in Montreal, tell your followers. It’s not bragging! It’s just letting your fans know that by following you, they will benefit from content they won’t find anywhere else.
Timing is Everything
Yes, there are better moments to publish your messages. People are more receptive and more inclined to share or read your messages. Generally speaking, Wednesdays and week-ends are the best moment to maximize your reach. On weekdays, experts recommend tweeting during lunchtime or at the end of the day.
Know What Your Competitors Tweet
Taking a look at what is done elsewhere, especially if your competitors are doing well, is a great way to improve oneself. Look up your competitors by using specific keywords and analyze their strategy. Of course, do not copy their strategy. Instead, try and use it as inspiration.
Ask the Experts
Call upon a social media agency to help you stand out from your competitors. Such an agency is specialized in social media management so it can offer exclusive, customized and creative solutions for your business, in order for you to achieve your marketing goals. Contact us today to know more about our strategies!