Since its launch in 2010, Pinterest has gained a large amount of popularity and has quickly become one of the most profitable startups in the world. Today, it is valued at 11 billion American dollars. That is quite an impressive number!
With its huge success and large reach, it is no surprise that Pinterest has become a valued space for marketers and companies around the world hoping to grab users’ attention.
If you want to learn more about Pinterest and, more specifically, how to properly advertise on it, you’ve come to the right place.
Whether you’re a newbie or an expert, Ensuite Media’s social media experts are eager to share their knowledge with you.
Let’s start with the basics. What is Pinterest?
Pinterest is, much like Instagram, a highly visually-oriented social media platform boasting 250 million monthly users.
Its unique structure allows users to save images, videos and text, resulting in the curated moodboard of their choice.
Pinterest is the perfect tool to create a visual overview to showcase one’s projects.
It is especially successful in the travel, beauty, fashion, wedding and food industries.
In contrast to other popular social media outlets which are centered around personal relationships, Pinterest is more of an Internet scrapbook from which users can draw inspiration for various projects.
Now that we know the basics, how can you use Pinterest for your brand?
At Ensuite Media, not only have we used Pinterest to promote our clients’ brands and new projects, we’ve also benefited from exclusive training by Pinterest’s very own ad specialists.
This training has given us precious knowledge that we have used to launch successful Pinterest campaigns for our clients in a variety of industries.
When creating a Pinterest strategy, it’s important to understand the strength of the platform. Pinterest is unique because it’s a site where people visit to get ideas for future projects. It is where they come for inspiration for travel destinations, home projects, new recipes and much more.
Pinterest users are thus likely to have an open mind about discovering and buying new products, as opposed to when they are browsing other social media platforms and looking for a specific brand or scrolling solely for entertainment.
Knowing this, Ensuite Media creates pins and moodboards that will resonate with your audience and get them to engage with your products or brand.
Ensuite Media’s role in your Pinterest strategy is to create great visuals (pins) adapted for the platform in order to drive traffic to your website.
Promoted pins allow us to target users by specific keyword searches, region, age and interests to reach an impressive number of potential clients.
Once they’ve clicked or tapped on your content, Pinners can be taken to your website, blog, social media pages or any other link you wish to send traffic towards.
An added bonus of Pinterest advertisements is that they, unlike those published on other social media platforms, don’t feel like a nuisance to the user because the ads are native, i.e. they are integrated into the platform and into the search results in a way that feels more natural to the user.
In order to maximize your brand’s visibility, your Pinterest account should be a combination of both organic and promoted content.
As for most social media platforms, visuals are critical to the success of a Pinterest campaign.
When creating your first visuals, it’s important to keep in mind that 80% of Pinterest’s traffic comes from mobile devices. Creating mobile-optimized content is a must in 2019!
You might know that certain social media platforms have a 20% limit when it comes to the amount of text allowed on a visual. Pinterest doesn’t have such a limit. On the contrary, the practice of adding large texts to visuals is actually recommended!
We will use this to your advantage by creating text overlays that really grab the reader’s attention, perfect for sharing recipes and beauty tips!
Now that you have all this information, you are probably wondering how you can start promoting pins for your brand?
With over 8 years of social media work for our clients, we have learned that the more knowledge you have about your target audience’s behaviour on and offline, the easier it becomes to create content that is perfectly adapted to their needs!
You are an expert on your brand and we are experts on social media, don’t wait any longer, call Ensuite Media now and let’s get started on your Pinterest strategy today: 1 888 885 9970