The world’s most popular social media just celebrated 10 years of existence. For the occasion, its founders, as well as the media all over the world, have put together a retrospective covering the highlights of this very popular website.
This particular look back has not only allowed us to realize how much social media, most particularly Facebook, have changed the way individuals interact together, but has also highlighted how the relationships between companies and consumers have evolved throughout the years.
These days, every serious business should have a solid social media management strategy in order to remain competitive and attract new customers. But why is that? Because for all business owners, social media have become the best way to reach their clients on a daily basis, in order to get them to buy their products by shopping in person or online.
Social media are so powerful, that they allow you to attract new customers by reaching out to them directly. The most recent statistics suggest that more than 50% of businesses have gotten new clients via Facebook. It is needless to say that this is a great marketing strategy.
What’s more, Facebook gives retailers the possibility to target consumers by age, country, language, and online behaviour, so why not take advantage of this marketing platform? After all, Facebook has more than a billion users, of which 75% are active on a daily basis.
However, you must know how to make your Facebook strategy and marketing campaign a real success. Indeed, a lot of ordinary companies have nothing special in terms of products but succeed at harvesting thousands of “likes”, while other renowned companies are simply unable to do the same. Why such a big difference? As you may have guessed, it’s a matter of social media management strategy and this is where a good social media agency comes into play.
Unlike private individuals or business managers, social media agencies specialize in social media management. How so? By analyzing and testing several strategies with these types of media, they have put together dozens of different marketing approaches that have proven very successful with social media users.
Incidentally, there’s a reason why we have seen an incredible increase in the number of social media agencies throughout the world, in the past few years.
The right social media agency will also be able to help you build customer loyalty, as well as put together strong messages that will encourage users to share and like your publications. This is how you will be able to take advantage of Facebook to get yourself known, and create a surge in demand for your products and services.
A great social media agency will also provide you with several statistics and relevant information regarding Facebook, which will help you achieve your marketing goals and increase your presence on the Internet.
Want to learn more about social media in Montreal? Contact us today to find out more about our social media management services.
