Facebook is without any doubt one of the most popular platforms to promote business at a cost effective and accurate manner. Millions of companies throughout the world are using Facebook to promote their business both locally and globally. The main reason behind such huge popularity of Facebook is their innovative features and apps that are to tailored the specific needs of businesses as well as maximum engagement. Among these, Timeline is a great feature that has been helping businesses be more creative ever since it was introduced. Here are some of the ways business can make the best out of Timeline.
Incorporating the Profile Picture in the Cover Photo of Timeline
With timeline, you get the option to use a cover photo as well as the profile photo whereas in the old Facebook, you could only use a profile picture. The cover photo is great in that it allows using a large image as your banner. In the corner of it, you will also add your profile picture. However if you are promoting a business, you can use this attribute of timeline in a new way. You can have vibrant image as your cover photo that may highlight your products, employees, or even clients and the profile image could be your business logo, which will best highlight your brand. This is the most important thing for any business, which is looking to make the best out of their Facebook timeline. If you want attention from your fans, try to be creative.
Telling History through Milestones
If you have an interesting history behind your organization, why not tell it to everyone? With a long history, Facebook timeline would be a great way to share how your business evolved and also what were the important achievements of your business. Companies like Coca-Cola and New York Times have been utilizing their years of history in their timeline. Even if you do not have a long history like them, you can still use the milestones with your products, and so on. This is your opportunity to be creative!
Get Creative with Photos in Timeline
In the Facebook timeline, you can be creative with your photos and tell a story with them. The photos are now larger on the Facebook, which is great thing. If you did not know, can also use the “highlight” feature to show even more of the album. In case you have new product or promotion, you can just highlight the pictures to put some attention on them. Keep it in mind that when you add photos to an album, you will get a post on your timeline as well. Hence, you can share the album to display the story in a different way again and again. Keep it in mind that people love looking at photos. So use them in timeline as much as possible to tell a story.
Synergize with the Apps on Timeline
Another great feature of Facebook timeline is that the apps are more visible on them. Although the Facebook photo app will always there on the top left row, you will have three slots left beside that. So try to use them wisely by including your most interesting apps. Those apps, if interesting, can lead to a call to action as well.
Use these strategies and you will see that Facebook Timeline, when used right, will get you one step closer to getting someone to “Like” your page.