Emojis are no longer just for your teens to use. Today, they are a powerful tool that should be a part of your brand marketing. With social media sites now providing a wider range of emoticons as well as the ability to create customized options, there is no reason not to include these in your everyday marketing methods.
What Are They?
The short answer is that emojis are a representation of the way a person feels or feels about something, generally used in an answer or comment on a social media site. They can also be much more, including becoming a symbol of your company and your company’s products, services, or social media campaigns.
But Why Should You Use Them?
They may seem a bit too “young” for an established brand or not worth the investment for an up-and-coming company. That’s rarely the case, though. Take a look at some of the key reasons why your brand can benefit from the use of emojis.
#1: They are a fantastic way to gain popularity online
The use of positive emoticons can actually be a very good thing when it comes to social media. They can be a social media status marker that helps you to become a bit more popular. There is a link between the use of these simple symbols and the amount of social media recognition they give a company.
#2: They create human emotional reactions
One of the most interesting facts about emojis is that they create real life human reaction. You smile when you see that emoticon smiling at you. What’s more, some studies suggests that when you notice a smile emoji online, your brain registers it in the same way it would a smile in person. That’s powerful interaction and engagement.
#3: They are acceptable in a professional market
Some brands hold back on using emojis because they feel they are not appropriate for a business environment. That’s not the case. In fact, when brands use these in their professional marketing emails, such as in newsletters, there was no credibility impact in doing so, even when multiple emojis were used.
Making Them Work
If you want to see the benefits they can offer, being using them in your marketing. If you do so, there are a few key things to make them successful. Be sure they communicate your brand’s personality and offer some component of emotion. Whenever possible, customize them to better represent your company. For example, Dominio’s Pizza uses a pizza emoji. And, don’t stop at just using them as a component of your social media. Take your emoji seriously and build a video campaign with them. Bring them to live with sites like Vine or create native video.
These steps can not only help you to fit in with every other brand that is using emojis, but also increase your brand awareness and engage consumers more efficiently. The goal of using these is to create a personal interaction with your clients and customers. Used properly, they can create powerful results.
