6 Amazingly Easy Social Media Marketing Steps for Calgary-Based Companies
Are you a local business in Calgary who is in need of a strategy to reach your local audience online?Do you need to discover the best marketing tactics for your business?Are you not finding any success on social media?Are you looking for a incredible way to connect with your local audience so they learn more about your business?
We are marketing professionals and we created this amazingly easy and effective, free guide to provide you with social media solutions for your small business in Calgary!
Social media has become a major part of our culture in the last 10 years, allowing people from all over the world to connect with each other through one medium. Social media sites like Facebook and Twitter began as a way for individuals to connect on a social level but they have emerged to become powerful connectors for people, companies and brands.
Social media gives companies a unique way to market to and relate to their customers, whether they are across the street or across the globe. Facebook gives small businesses a place to launch their digital marketing presence, grow their audiences and get to know their fans and create a loyal following. Social media marketing includes more than launching a page and waiting for people to find you. To really succeed on social media, you need to an actionable strategy that focuses on your goals.
Task 3: Choosing Your Audience
Designed to be a tool for businesses, Facebook will give you handy tools that will make identifying your target market a breeze. You can choose to be narrow or wide in your targeting, but be sure to note your costs and returns; expanding your targeting to 100 miles from Calgary may seem like you can reach more people but you may not see enough sales to justify the increase in costs, especially if your store is local.
You’ll want to target those who have the greatest potential to buy from you. For example, if you sell fashion sneakers, targeting to teens and young adults will be a better bet than selling to those over the age of 40. Think about gender as well; most women don’t need ties and men aren’t in the market for high heels. There is always going to be some exceptions and people will step outside their demographics but, honing in on your audience as much as you can will attract the right people and gain traction with the right audience.
Facebook provides you with many choices to divide your audience for your advertising.In your ad manager screen, you can decide on the geographic location, kilometer radius, gender breakdown, age range and primary language you would like to target. On the right hand side of the page, Facebook will show you an estimate of how many people your ad will reach. You’ll want to find the right balance. If your targeting is too wide, let’s say, anyone within 100 miles from Calgary, and you may not get noticed, but if you are too precise, for example, men from age 12 to 18, you could exclude potential clients.
To do this, you can just log onto your Facebook power editor, choose your advertising account, and then choose Audiences.
Choose Create Audience on the left hand side, and choose Saved Audience
Then you can create your audience based on your ideal location, which would be Calgary and its surrounding region.
Then we will begin to get more defined with your targeting.
Task 6: Exclude Selected Sub-Segment Behaviors
Enter specific interests that you think your clients would be interested in. See an example below
Based on these interests, Facebook will give you others topics that match it to help you with your search.
Another option is to click the browse button and find the top categories in Facebook.
Another useful feature you can use is the exclude function.You can use this to target a wide selection but remove certain sub groups that are not useful for you
With the example below, we are targeting everyone who is interested in sports but not those who like Basketball
There are many combinations you can use when using the exclude function to find your ideal audience, which will only improve your ad’s relevancy.
Step 3: Finding the Right Content
You now have your target audience in Calgary, along with their age, gender, interests, and careers. What’s the next step?
At this point, you are going to determine what you are going to say.In writing great content, you want to ensure you are entertaining your audience and showing them the quality of your product or service. Just because your followers love jewelry, they might not always want only jewelry related content.
Keeping this in mind, you will want to start creating content by getting clear on what else your audience likes. When you know the pages or interests your audience follows, you can customize your content and marketing around the topics your followers have already shown interest in.
The Audience Insights feature on Facebook, which you can find under the tools drop down option in your advertising account, will help you with this. This unique tool shows you what the audience in your local area finds interesting, talk about, likes and follows.
Task 12: Keep Tabs on Local Events
You can integrate local events with your marketing when you are aware of events going on in town and you can be a sponsor, set up booths and advertise on your Facebook page about what is happening in Calgary. It’s easy to stay up to date with what’s going on in Calgary when you know where to look.
- Visit Calgary gives you a full event calendar for everything going on in Calgary. You can view the calendar or search for specific events by keyword, date or browsing by type of event
- Calgary Downtown gives you a detailed look at all of the events in the area. You can view events weekly, monthly or you can search. You even add your own event to the calendar!
- com is a handy website that lets you know about parades, events, concerts, sporting events, entertainment and more happening in Calgary. You can filter by community or by month.
- EventBriteis the go-to place for events all over the internet. You can quickly search for events happening in Calgary and get all the information you need about upcoming event.
Facebook also lets you search the upcoming events from your network with the
following URL: https://www.facebook.com/events/upcoming
Luckily, you don’t need to spend all day scanning community calendars. Instead you can just check in once a week and add any interesting events into your marketing calendar so your social media is up to date.
Task 14: Review your Plan and Print it Out