Case Study Rossy

Improve client communications and brand affinity with Facebook marketing

The Rossy stores mandated Ensuite Media when they wanted to establish a strong social media presence on Facebook to better connect with their clientele.

The Story

Rossy is a regional chain of variety stores located primarily in the provinces of Quebec, Newfoundland and New Brunswick, Canada.

Their Goal

Rossy is looking to social media marketing as a means of reducing the cost of printed marketing. The want to reach more customers with their new products and promotion while lowering the overall marketing budget.

The Solution

Ensuite Media helped Rossy setup its first Facebook presence in 2013. Using Facebook ads targeting capabilities we were able to run targeted advertising to every city with a Rossy store in the Quebec and Atlantic markets. Fan acquisition has been concentrated on the key demographics of their typical clients in those markets, making each Facebook fan for Rossy truly valuable.

Facebook contests, promotions and sweepstakes have been regularly featured on Rossy’s business page to keep engagement high and the brand top of mind for our target clientele.

Products used

Facebook Link ads
Facebook Like ads
Facebook remarketing
Facebook page management
Facebook sponsored content
Facebook apps for pages

Goals

Raise brand awareness
Acquire quality fans in our target markets
High engagement social activities for the Facebook audience

Their Success

Ensuite Media helped Rossy go from no social media presence to a Facebook page with over 25 000 fans, that reaches an average of over 200 000 people per month with over 5000 people engaged with the brand.

In the last 2 years, Facebook has become a powerful marketing medium for the company, helping them reach millions of customers for a fraction of the cost of traditional marketing.