Case Study Shaw

New client acquisition with Facebook Advertising

Shaw Direct chose Ensuite Media as its social media partner to create a Facebook campaign that would drive new business sales in sub-urban and rural areas of Quebec.

300000

Over 300 000 people reached with organic and paid content per month

5000

Over 5000 engaged users on the content per month

200

Over 200 new leads generated per month

6$

Cost of leads at less than 6$

The Story

Shaw Direct is a direct broadcast satellite television distributor in Canada. Known for their direct broadcasting by satellite distribution, it is majority-owned by cable TV operator Shaw Communications Inc

Their Goal

Shaw Direct wanted to evaluate the potential of social media as a legitimate marketing avenue to reach its clients in local sub-urban and rural areas.

The Solution

To compete with their main telecommunication competitors that offer all services (Phone, TV and Internet), we created a hub where customers can see how to bundle their services by using Shaw Direct for television as well as local providers of internet and telephony services.
Promoted through Facebook and Google ads, customers could easily compare and get a quote on a bundle of services in their local area.

Products used

Facebook Link ads
Facebook Carousel ads
Facebook remarketing
Facebook page management
Facebook sponsored content
Google Ads
Google Remarketing

Goals

Raise brand awareness
Drive online lead generation
Send traffic to the Shaw Hub bundling website

Their Success

The initial month of advertising generated over 5600 clicks to the landing page. Customers where then being remarketed through Facebook sponsored news feed content as well as Google remarketing ads in the display network. We also obtained over 200 new interested customers who filled out a contact form to request more information.

 

We also reached over 300 000 potential targeted customers and generated over 5000 interactions of engagement with our Facebook content.

Visit the website here:

http://lesdetaillantsshawdirect.ca/en/