With the removal of likes on Instagram, the rising popularity of TikTok and augmented reality filters, not to mention the implementation of new purchase tools on Facebook, Pinterest and Instagram, let’s just say that our team has been as busy as a bee this year. We’ve worked hard to keep our social media game strong…
The 2019 social media scene has had its fair share of memorable moments. The shutdown of Google+, the removal of likes on Instagram and the rising popularity of chatbots are among this year’s highlights. As we prepare to enter a new decade, it’s important to look onwards and keep an eye out for future changes…
In 2019, social media is the ideal opportunity to stand out from the competition and attract potential customers, while entertaining your audience. Often overlooked, moderating comments on your social media plays a crucial role in your company’s online reputation. For the past ten years, social networks have become essential platforms on which brands can position…
As content writers, we’ve all been confronted with the challenge of writing about a topic we’re completely clueless about. Though this path often leads to frustration and headaches (I can testify…), we’ve managed, with time and effort, to become “experts” at it. To help you cope with this stressful yet critical task, here are our…
We’re all familiar with the benefits of social media usage: networking opportunities, increased connectivity between individuals and ease of reach from businesses to customers. However, it’s not all rainbows and unicorns in the world of Facebook and Instagram. Indeed, many members of these platforms feel pressured to post what they think will garner the most…
As automation enters an increasing number of fields and software strengthens its ability to mimic and predict human behaviour, it’s time to get real about AI. There is no denying it, the experts are clear on the matter: AI is essential to business progression. As a digital marketer, if AI isn’t part of your strategy,…
Let’s Bond, what a wonderful and unforgettable evening! If you’ve never heard about Let’s Bond, plunge directly into this glamorous and hushed atmosphere! Your mission: dress to kill and immerse yourself in the magical universe of Gatsby! In case you missed the charity event on Friday, October 18th, well, here is a little recap for…
In recent years, artificial intelligence (commonly abbreviated as AI) has successfully entered several professional fields. In medicine, for example, automated diagnostic processes can help identify certain diseases faster. When it comes to transport, artificial intelligence can predict traffic and thus reduce it, resulting in increased urban fluidity. AI has even set foot in our homes,…
As a small business owner, you’ve probably asked yourself if you really need a website in this day and age, or if a Facebook page is enough. Industry experts tend to go for the former. While it is true that having a Facebook page is an absolute necessity, as it allows you to reach new…
Having good writing skills and knowing how to captivate your audience can be difficult if you lack experience. No worries, here are some tips to keep in mind when writing your blog posts. Structure your blog post: make an outline of the topics to be covered The first thing you must do before writing your…