You’ve surely heard it before, an image is worth a thousand words - so how many images is a video on social media worth? Our expert videographer Baptiste Desmonts gives his best advice. If photos have already had their moment of glory on Facebook, then animated content is now king, with Gifs and videos being prioritized...
With so many different types of ads, managing publicity on Facebook can seem complex. Like Ads? Brand Awareness? Which to choose and why? Joey Martel, an account manager at Ensuite Media for over two years, gives his advice. Facebook’s algorithm recently changed and now heavily prioritizes posts. Friends, family, your colleague’s new cat – you’ll see...
Social media offers many opportunities to today’s businesses. However, some networks are developing more than others, which is the case for Instagram. In fact, coming out with Instagram Stories was simply a way to follow trends set forth by consumers! The attention of users is always changing. In the past, users changed their habits by opting...
On a daily basis, the content you see on Facebook can vary widely, with some great posts and other not-so-great posts. To avoid this situation and make your posts as effective as they can be, follow these tips that are used by our expert content creators. Firstly, “don’t forget the 80/20 rule: entertain your audience 80%...
On April 6, 2018 Facebook announced changes in how political, and what it calls 'issue', ads may be placed on its platform. The announcement was made in the wake of recent privacy scandals and in advance of CEO Mark Zuckerberg testifying before Congress. "We believe that when you visit a Page or see an ad on...
Boost your brand with 'in-the-moment' stories The numbers are large. Their impact on business is larger. Instagram boasts over 800-million monthly global active accounts and over 500-million daily ones. Over three-quarters (80 per cent) of account-holders follow a business. Over 200-million Instagrammers visit at least one business profile each day. Sixty percent of people say they discover...
Your audience is on social media. Recent studies show nearly 70 percent of people living in the United States and Canada use at least one social media network. If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness...
Unless you have been living under a rock since 2012, you know just how much Instagram has changed and how it is now a major player in the world of social media. From its humble beginnings in 2012 to the powerhouse it is today, it is safe to say Instagram has completely changed, It has now...
Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. It makes sense when you think about how drastically social has changed other areas of work and life. The question is, how can we use our social...
Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun intended—and hoping something...
