On April 6, 2018 Facebook announced changes in how political, and what it calls 'issue', ads may be placed on its platform. The announcement was made in the wake of recent privacy scandals and in...
Boost your brand with 'in-the-moment' stories The numbers are large. Their impact on business is larger. Instagram boasts over 800-million monthly global active accounts and over 500-million daily ones. Over three-quarters (80 per cent) of account-holders follow...
Your audience is on social media. Recent studies show nearly 70 percent of people living in the United States and Canada use at least one social media network. If you’re an entrepreneur in this digital era,...
Unless you have been living under a rock since 2012, you know just how much Instagram has changed and how it is now a major player in the world of social media. From its humble beginnings...
Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. It makes sense when you think about...
Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence...
LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it's also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional,...
Small businesses have personality, and that's why customers love to buy from them and shop locally. So play up your business's personality, using social media. How can your small businesses leverage content tools and brand messaging to support your...
How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are...
There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing...