11 Facebook Updates That You Need To Know About.

Facebook has recently added new features to its website. If you’re one of its 2.23 billion users, the chances are that you may not be fully aware of these changes. Since Facebook and Instagram are linked, most of the former’s new features will affect the latter. Thus, not only is it helpful to learn about...

3… 2… 1… Action! How to Make a Profit on Social Media Videos

You’ve surely heard it before, an image is worth a thousand words - so how many images is a video on social media worth? Our expert videographer Baptiste Desmonts gives his best advice. If photos have already had their moment of glory on Facebook, then animated content is now king, with Gifs and videos being prioritized...

Like Ads vs. Brand Awareness, which to choose?

With so many different types of ads, managing publicity on Facebook can seem complex. Like Ads? Brand Awareness? Which to choose and why? Joey Martel, an account manager at Ensuite Media for over two years, gives his advice. Facebook’s algorithm recently changed and now heavily prioritizes posts. Friends, family, your colleague’s new cat – you’ll see...

Why Instagram Stories are Important for Your Business

Social media offers many opportunities to today’s businesses. However, some networks are developing more than others, which is the case for Instagram. In fact, coming out with Instagram Stories was simply a way to follow trends set forth by consumers! The attention of users is always changing. In the past, users changed their habits by opting...

5 Tips for Mastering the Relevance of Your Content

On a daily basis, the content you see on Facebook can vary widely, with some great posts and other not-so-great posts. To avoid this situation and make your posts as effective as they can be, follow these tips that are used by our expert content creators. Firstly, “don’t forget the 80/20 rule: entertain your audience 80%...

Facebook raises the hurdle on political and issue ads

On April 6, 2018 Facebook announced changes in how political, and what it calls 'issue', ads may be placed on its platform. The announcement was made in the wake of recent privacy scandals and in advance of CEO Mark Zuckerberg testifying before Congress. "We believe that when you visit a Page or see an ad on...

Make your business discoverable with Instagram

Boost your brand with 'in-the-moment' stories   The numbers are large. Their impact on business is larger.   Instagram boasts over 800-million monthly global active accounts and over 500-million daily ones. Over three-quarters (80 per cent) of account-holders follow a business. Over 200-million Instagrammers visit at least one business profile each day. Sixty percent of people say they discover...

5 secrets to going viral on social media

Your audience is on social media. Recent studies show nearly 70 percent of people living in the United States and Canada use at least one social media network. If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness...