Social media marketing tips to help small businesses stand out

There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing...

Managing a social media crisis: a how-to

More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases,...

The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging...

Key tips for creating effective visuals for social media

Creating visuals for your social media channels is more important than ever. The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging...

Twitter Rolls Out New Character Count Changes

Twitter Rolls Out New Character Count Changes It’s been precisely one year since initial reports and chatter began to emerge regarding Twitter’s intentions of increasing its longstanding 140-character count limit. This, of course, followed about a...