Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. It makes sense when you think about...
Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence...
LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it's also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional,...
Small businesses have personality, and that's why customers love to buy from them and shop locally. So play up your business's personality, using social media. How can your small businesses leverage content tools and brand messaging to support your...
How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are...
There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing...
More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases,...
With social media taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it. In 2015, Facebook influenced 52 percent of consumers’ online and...
If you aren’t using social media for your business, you’re doing something wrong. To put it into perspective, Statista reported that of the 3.17 billion people using the internet, 2.3 billion are active social media users. However, simply...
The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging...