The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging...

Key tips for creating effective visuals for social media

Creating visuals for your social media channels is more important than ever. The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging...

Twitter Rolls Out New Character Count Changes

Twitter Rolls Out New Character Count Changes It’s been precisely one year since initial reports and chatter began to emerge regarding Twitter’s intentions of increasing its longstanding 140-character count limit. This, of course, followed about a...

Facebook launches new Marketplace feature

Facebook launches new Marketplace feature At last, there’s another place to sell items to strangers on the internet. Facebook debuted a new “Marketplace” for its iOS and Android apps Monday, allowing users to buy and sell items...

Facebook Messenger’s New Features Really Give You Control

Facebook Messenger’s New Features Really Give You Control Facebook Messenger is getting an upgrade. If you use the messaging app already, you know how streamlined and efficient it already is. The company just announced new features,...

Just For Laughs Festival // 2016

Why attend the Just for Laughs Festival 2016? If you’ve never taken the time to visit this event in Montreal now is the time to do so. The event has one goal and that is...

Versay Cocktails Video Campaign

It’s a challenge to get your message out when you have a large potential consumer base but an even larger amount of competition. When we took on the Versay Cocktails promotion, not only was the...