Your audience is on social media. Recent studies show nearly 70 percent of people living in the United States and Canada use at least one social media network. If you’re an entrepreneur in this digital era,...
Unless you have been living under a rock since 2012, you know just how much Instagram has changed and how it is now a major player in the world of social media. From its humble beginnings...
Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. It makes sense when you think about...
Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence...
LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it's also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional,...
Small businesses have personality, and that's why customers love to buy from them and shop locally. So play up your business's personality, using social media. How can your small businesses leverage content tools and brand messaging to support your...
How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are...
There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing...
More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases,...
With social media taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it. In 2015, Facebook influenced 52 percent of consumers’ online and...