Dealing with Social Media Trolls

If you spend enough time on the Internet, you have likely encountered – or maybe even been the victim of – a troll. Firstly, let’s go over the definition of a troll: One who purposely and deliberately (that purpose usually being self-amusement) starts an argument in a manner which [sic] attacks others on a forum…

The Changing Scene of Facebook Advertising

Social Advertising Numbers Facebook advertising has always sort of taken a back seat to other online advertising techniques. However, with Facebook’s struggle to show the sort of profits shareholders are expecting, I think they have finally hit a breakthrough. Here are some aspects that might make you take a second glance. Social Impressions Most small…

YouTube at Eight Years Old

YouTube is now eight years old and the company, started in 2005, is on a roll – literally and figuratively. Many people were up in arms about the purchase by Google in October 2006 for $1.65 billion but YouTube is like the gift that keeps on giving, there is no stopping the trajectory that it…

Social Media Pays off for Small Business

This year, small businesses are planning on investing more into social media this year. Social media strategy and content management is already up from a year ago. Last year, 50% of small business owners said they are spending more time (and putting more value) on social networks, particularly Facebook, LinkedIn, and Twitter in order to…

The Power of Google+

Many business owners and marketers have consistently spoken of the inherent disadvantages of using Google+. The most recent numbers attest to that as well. Turns out, the people who use Google+ don’t use it very much. Let’s look at the power of google+. Google+ Does Not Have an Active User Base People just don’t Hangout…