Evaluating B2B Marketing Performance

The founder of Dunlop Tires once said that “half of my marketing expenses went to waste. Unfortunately, I don’t know which half was the worst”. Marketing companies, especially the business to business companies, have been really concerned to find out how effective their marketing investments have been. However, it is not that easy to evaluate...

Three Reasons Restaurants Choose to Outsource Their Social Media Management

If you work in the restaurant industry, you know that you are always busy. Who has time to check Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. every single day, let alone use these tools effectively to market your restaurant. Restaurants need to outsource their social media management and they have to do it with an experience...

4 Amazing Marketing Lessons from WOMM-U

The WOMM-U classes on social media marketing, word of mouth, online campaigns have been delighting people with innovative new ideas, findings and guidance to develop and promote a stronger image on the World Wide Web. As the WOMM-U classes going on in Chicago, a number of marketing gurus, tech experts, visiting speakers and panelists have...

Hashtags: Getting the Best Out of Twitter Marketing

If you have no idea about twitter Hashtags, this is the article for you. In this article, we will be telling you what this Hashtag is and what uses you might have out of them as well. In addition, we will also give you some tips to make the best Hashtags on your favorite micro...

Importance of Days in Social Media Publishing

Is there any suitable day for social media publishing for a specific product or industry in social networking sites? The question might be too difficult for many to answer. However, a recent study has found that some specific days quite suitable or even auspicious to promote specific products. The study was conducted by SocialBakers, a...