5 Embarrassing social media mistakes your business is making

Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun intended—and hoping something...

5 Reasons Why You Need LinkedIn for Your Business

LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it's also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional, it provides a wide array of networking opportunities, it has huge reach and potential application for business, and it's fairly simple to use. And...

How to use content and social to promote your small business

Small businesses have personality, and that's why customers love to buy from them and shop locally. So play up your business's personality, using social media. How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan. 1.Master social...

5 Ways CEO’s Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are the rules for engaging on social media as a CEO. 1. Monitor social media using listening rooms CEOs must proactively invest, monitor...

Social media marketing tips to help small businesses stand out

There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing tips to help your small business become more noticeable online. Be bold: Social media and boldness can be an addictive mix....

Managing a social media crisis: a how-to

More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases, save the reputation and brand of a company. Daniel Forman, founder and president of the Montreal-based social media agency Ensuite Media,...

Four ways you’re killing your brand’s reputation on social media

With social media taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it. In 2015, Facebook influenced 52 percent of consumers’ online and offline purchasing decisions, up from 36 percent in 2014. If your brand’s image on social media is bad, users will...

Five metrics that prove that social media is working for your business

If you aren’t using social media for your business, you’re doing something wrong. To put it into perspective, Statista reported that of the 3.17 billion people using the internet, 2.3 billion are active social media users. However, simply creating an account on the most popular social media platforms won’t instantly move you out of the fools’ category. Social...

The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track than content shared on public platforms such as Facebook...

5 things LinkedIn still does better than any other social media platform

Social media channels are constantly changing and adding new features-so often that some of these apps are almost indistinguishable from one another. We use Instagram to display our more “professional” and “artistic” sides, and we use Snapchat to let loose and share silly photos with our friends. We find out about the news using Facebook...