Facebook raises the hurdle on political and issue ads

On April 6, 2018 Facebook announced changes in how political, and what it calls 'issue', ads may be placed on its platform. The announcement was made in the wake of recent privacy scandals and in advance of CEO Mark Zuckerberg testifying before Congress. "We believe that when you visit a Page or see an ad on...

Make your business discoverable with Instagram

Boost your brand with 'in-the-moment' stories   The numbers are large. Their impact on business is larger.   Instagram boasts over 800-million monthly global active accounts and over 500-million daily ones. Over three-quarters (80 per cent) of account-holders follow a business. Over 200-million Instagrammers visit at least one business profile each day. Sixty percent of people say they discover...

5 secrets to going viral on social media

Your audience is on social media. Recent studies show nearly 70 percent of people living in the United States and Canada use at least one social media network. If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness...

5 Embarrassing social media mistakes your business is making

Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun intended—and hoping something...

5 Reasons Why You Need LinkedIn for Your Business

LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it's also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional, it provides a wide array of networking opportunities, it has huge reach and potential application for business, and it's fairly simple to use. And...

How to use content and social to promote your small business

Small businesses have personality, and that's why customers love to buy from them and shop locally. So play up your business's personality, using social media. How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan. 1.Master social...

5 Ways CEO’s Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are the rules for engaging on social media as a CEO. 1. Monitor social media using listening rooms CEOs must proactively invest, monitor...

Social media marketing tips to help small businesses stand out

There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition. Here are some social media marketing tips to help your small business become more noticeable online. Be bold: Social media and boldness can be an addictive mix....