Managing a social media crisis: a how-to

More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases, save the reputation and brand of a company. Daniel Forman, founder and president of the Montreal-based social media agency Ensuite Media,...

Four ways you’re killing your brand’s reputation on social media

With social media taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it. In 2015, Facebook influenced 52 percent of consumers’ online and offline purchasing decisions, up from 36 percent in 2014. If your brand’s image on social media is bad, users will...

Five metrics that prove that social media is working for your business

If you aren’t using social media for your business, you’re doing something wrong. To put it into perspective, Statista reported that of the 3.17 billion people using the internet, 2.3 billion are active social media users. However, simply creating an account on the most popular social media platforms won’t instantly move you out of the fools’ category. Social...

The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track than content shared on public platforms such as Facebook...

5 things LinkedIn still does better than any other social media platform

Social media channels are constantly changing and adding new features-so often that some of these apps are almost indistinguishable from one another. We use Instagram to display our more “professional” and “artistic” sides, and we use Snapchat to let loose and share silly photos with our friends. We find out about the news using Facebook...

Instagram is finally adding one of its most-requested features

In the latest beta version of Instagram for Android, everyone’s favorite selfie app has revealed a major upcoming change: the ability to add multiple photos to a single post. The change,  takes a feature that’s been available to advertisers for a while, and rolls it out to mere mortals. The change creates quasi-photo-albums by putting multiple...

Key tips for creating effective visuals for social media

Creating visuals for your social media channels is more important than ever. The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging older social media sites, while Facebook and Twitter themselves contain more visual content than ever. Given this shift, one of the best...

The Top 5 Ways Social Media has Changed Business

The availability of the worldwide web and social media have become so much a part of our daily lives that for some, it’s as much a part of their daily lives as running water and electricity. One just can’t imagine life without Google’s search engines when attempting to spell check, or without logging into Facebook...

Twitter App Features

Twitter Rolls Out New Character Count Changes

Twitter Rolls Out New Character Count Changes It’s been precisely one year since initial reports and chatter began to emerge regarding Twitter’s intentions of increasing its longstanding 140-character count limit. This, of course, followed about a month or so after the actual increase of the site’s direct messages. As Twitter users know, the 140-character count limitation makes...

Facebook Messenger’s New Features for ecommerce

Facebook launches new Marketplace feature

Facebook launches new Marketplace feature At last, there’s another place to sell items to strangers on the internet. Facebook debuted a new “Marketplace” for its iOS and Android apps Monday, allowing users to buy and sell items via a new tab at the bottom of their News Feed. Marketplace will let you make offers for items, but...