The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track than content shared on public platforms such as Facebook...

5 things LinkedIn still does better than any other social media platform

Social media channels are constantly changing and adding new features-so often that some of these apps are almost indistinguishable from one another. We use Instagram to display our more “professional” and “artistic” sides, and we use Snapchat to let loose and share silly photos with our friends. We find out about the news using Facebook...

Instagram is finally adding one of its most-requested features

In the latest beta version of Instagram for Android, everyone’s favorite selfie app has revealed a major upcoming change: the ability to add multiple photos to a single post. The change,  takes a feature that’s been available to advertisers for a while, and rolls it out to mere mortals. The change creates quasi-photo-albums by putting multiple...

Key tips for creating effective visuals for social media

Creating visuals for your social media channels is more important than ever. The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging older social media sites, while Facebook and Twitter themselves contain more visual content than ever. Given this shift, one of the best...

The Top 5 Ways Social Media has Changed Business

The availability of the worldwide web and social media have become so much a part of our daily lives that for some, it’s as much a part of their daily lives as running water and electricity. One just can’t imagine life without Google’s search engines when attempting to spell check, or without logging into Facebook...

Twitter Rolls Out New Character Count Changes

Twitter Rolls Out New Character Count Changes It’s been precisely one year since initial reports and chatter began to emerge regarding Twitter’s intentions of increasing its longstanding 140-character count limit. This, of course, followed about a month or so after the actual increase of the site’s direct messages. As Twitter users know, the 140-character count limitation makes...

Facebook launches new Marketplace feature

Facebook launches new Marketplace feature At last, there’s another place to sell items to strangers on the internet. Facebook debuted a new “Marketplace” for its iOS and Android apps Monday, allowing users to buy and sell items via a new tab at the bottom of their News Feed. Marketplace will let you make offers for items, but...

Facebook Messenger’s New Features Really Give You Control

Facebook Messenger’s New Features Really Give You Control Facebook Messenger is getting an upgrade. If you use the messaging app already, you know how streamlined and efficient it already is. The company just announced new features, though, that can take this to a new level. Facebook’s chat app wants to give you more ability to “do”...

Just For Laughs Festival // 2016

Why attend the Just for Laughs Festival 2016? If you’ve never taken the time to visit this event in Montreal now is the time to do so. The event has one goal and that is to make people happy. It takes place every year – and has for 37 years! The JFL COMEDYPRO event is...

Versay Cocktails Video Campaign

It’s a challenge to get your message out when you have a large potential consumer base but an even larger amount of competition. When we took on the Versay Cocktails promotion, not only was the video production a resounding success, but it worked hand in hand with the company to create incredible video that helped...