Grand Prix – On and off the track!

The Circuit Gilles Villeneuve on Île Notre-Dame hosts this year's Canadian Grand Prix between June 10 and 12. This international event attracts many racing fans and adrenaline junkies from all over the world. The best Formula 1 drivers compete for the title of champion in the Montreal Grand Prix. This event inevitably vibrates throughout the city....

Theta 360 Videos

You’ve seen the changes happening at Facebook and on other media platforms. There is a growing number of people using video as a key component of their social media campaigns. If you, like many other people, are ready to flip on the camera and start recording, the good news is you have plenty of things...

All About the New Facebook Canvas Ads

Facebook has often been a company that is working on the bleeding edge of technology advances, especially when it comes to advancements in advertising and marketing. Thus, it should come as no surprise that Facebook has once again pushed the envelope with new Facebook Canvas Ads In the simplest terms, Facebook Canvas Ads are effectively an interactive...

Client Initiative: #HydrateYourself from Bioderma Canada

Bioderma Canada is launching a new contest that uses Instagram to get its message out. The contest encourages individuals to post photos of themselves on Instagram using the hashtag #hydrateyourself. The campaign will provide a winner with a substantial prize valuing $1000, and all they have to do is share photos of themselves or a...

Our thoughts on C2MTL

C2MTL is coming up, and it is likely to be one of the biggest and most important events in the industry this year. C2 Montreal 2016 has a valuable theme this year. It aims to showcase how savvy consumers and startups are transforming the way businesses grow revenue. In short to be successful now, you...

Chatbots arrive on Facebook Messenger

Since its launching in 2004, Facebook has been slowly becoming our one-stop shop for everything from connecting with old classmates and discovering new restaurants to browsing how-to videos and leaving feedback for local businesses. Now, the social media giant wants to replace the apps on your smart device. Currently, your phone or tablet may have an...

Instagram’s New Curated Events Feed

Where hath the hashtag gone? Social media platforms are migrating to a new way to present content, and it all started with Snapchat's revolutionary "Live Stories" that premiered last year. With its amazing success, other platforms are seeing the benefit to curated feeds that offer simply great content. Instagram is offering its version and focuses...

Facebook’s automatic answers: think about it

For some time now, Facebook has been adding new features to streamline the interaction between companies and their audiences - a great way to strengthen the position of the social media platform as a crucial online marketing tool! Since fall of 2015, Facebook has therefore been suggesting that pages should enable automatic replies to their...

How Will New Facebook Reactions Influence Marketing?

Facebook users have been asking for alternatives to the classic Like button for nearly a decade, and the powers that be have finally decided to answer that call. In February, Facebook launched an extension of the Like button called Reactions. This feature allows users to express how something in their News Feed makes them feel...

How to Advertise on Instagram for Business

A much-loved favorite for hipsters and foodies, Instagram is one of the largest social media platforms on the planet, with over 400 million users worldwide. Started as a photo sharing app similar to Twitter in form and function, the last five years have brought increased options, like video capabilities, cross-platform sharing, and, of course, business...