5 Reasons Why You Need LinkedIn for Your Business

LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it’s also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional, it provides a wide array of networking opportunities, it has huge reach and potential application for business, and it’s fairly simple to…

How to use content and social to promote your small business

Small businesses have personality, and that’s why customers love to buy from them and shop locally. So play up your business’s personality, using social media. How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan.…

5 Façons de se connecter sur les réseaux sociaux en tant que PDG

5 Ways CEO’s Should Engage on Social Media

How to use social media to promote your brand without risking your company’s reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. Here are the rules for engaging on social media as a CEO. 1. Monitor social media using listening rooms CEOs…

Managing a social media crisis: a how-to

More often than not, companies are faced with unexpected events that cause frustration and dissatisfaction among clients. Knowing how to manage this kind of social media crisis can help prevent escalation and, in many cases, save the reputation and brand of a company. Daniel Forman, founder and president of the Montreal-based social media agency Ensuite…