The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track than content shared on public platforms such as…

Versay Cocktails Video Campaign

It’s a challenge to get your message out when you have a large potential consumer base but an even larger amount of competition. When we took on the Versay Cocktails promotion, not only was the video production a resounding success, but it worked hand in hand with the company to create incredible video that helped…