Theta 360 Videos

You’ve seen the changes happening at Facebook and on other media platforms. There is a growing number of people using video as a key component of their social media campaigns. If you, like many other people, are ready to flip on the camera and start recording, the good news is you have plenty of things…

All About the New Facebook Canvas Ads

Facebook has often been a company that is working on the bleeding edge of technology advances, especially when it comes to advancements in advertising and marketing. Thus, it should come as no surprise that Facebook has once again pushed the envelope with new Facebook Canvas Ads In the simplest terms, Facebook Canvas Ads are effectively…

Our thoughts on C2MTL

C2MTL is coming up, and it is likely to be one of the biggest and most important events in the industry this year. C2 Montreal 2016 has a valuable theme this year. It aims to showcase how savvy consumers and startups are transforming the way businesses grow revenue. In short to be successful now, you…

Chatbots arrive on Facebook Messenger

Since its launching in 2004, Facebook has been slowly becoming our one-stop shop for everything from connecting with old classmates and discovering new restaurants to browsing how-to videos and leaving feedback for local businesses. Now, the social media giant wants to replace the apps on your smart device. Currently, your phone or tablet may have…

Instagram’s New Curated Events Feed

Where hath the hashtag gone? Social media platforms are migrating to a new way to present content, and it all started with Snapchat’s revolutionary “Live Stories” that premiered last year. With its amazing success, other platforms are seeing the benefit to curated feeds that offer simply great content. Instagram is offering its version and focuses…

Facebook’s automatic answers: think about it

For some time now, Facebook has been adding new features to streamline the interaction between companies and their audiences – a great way to strengthen the position of the social media platform as a crucial online marketing tool! Since fall of 2015, Facebook has therefore been suggesting that pages should enable automatic replies to their…

How to Advertise on Instagram for Business

A much-loved favorite for hipsters and foodies, Instagram is one of the largest social media platforms on the planet, with over 400 million users worldwide. Started as a photo sharing app similar to Twitter in form and function, the last five years have brought increased options, like video capabilities, cross-platform sharing, and, of course, business…

The Top Social Media Campaigns of 2015/2016

Social media is a nearly unavoidable part of society,driving everything from connections between old friends to a thriving marketing platform used by companies across the globe. With over 2.3 billion active users around the world and an annual growth of over 10% in 2015, social media can put individuals and companies alike in touch with…