Chatbots arrive on Facebook Messenger

Since its launching in 2004, Facebook has been slowly becoming our one-stop shop for everything from connecting with old classmates and discovering new restaurants to browsing how-to videos and leaving feedback for local businesses. Now, the social media giant wants to replace the apps on your smart device. Currently, your phone or tablet may have an...

Instagram’s New Curated Events Feed

Where hath the hashtag gone? Social media platforms are migrating to a new way to present content, and it all started with Snapchat's revolutionary "Live Stories" that premiered last year. With its amazing success, other platforms are seeing the benefit to curated feeds that offer simply great content. Instagram is offering its version and focuses...

Facebook’s automatic answers: think about it

For some time now, Facebook has been adding new features to streamline the interaction between companies and their audiences - a great way to strengthen the position of the social media platform as a crucial online marketing tool! Since fall of 2015, Facebook has therefore been suggesting that pages should enable automatic replies to their...

How Will New Facebook Reactions Influence Marketing?

Facebook users have been asking for alternatives to the classic Like button for nearly a decade, and the powers that be have finally decided to answer that call. In February, Facebook launched an extension of the Like button called Reactions. This feature allows users to express how something in their News Feed makes them feel...

How to Advertise on Instagram for Business

A much-loved favorite for hipsters and foodies, Instagram is one of the largest social media platforms on the planet, with over 400 million users worldwide. Started as a photo sharing app similar to Twitter in form and function, the last five years have brought increased options, like video capabilities, cross-platform sharing, and, of course, business...

The Top Social Media Campaigns of 2015/2016

Social media is a nearly unavoidable part of society,driving everything from connections between old friends to a thriving marketing platform used by companies across the globe. With over 2.3 billion active users around the world and an annual growth of over 10% in 2015, social media can put individuals and companies alike in touch with...

The Ensuite Media Guide to Planning an Effective Social Media Calendar

As compelling as social media can be for everyday individuals, it’s a little different for businesses. Facebook and Twitter aren’t just fun ways to check up on friends, they’re tools to reach a target audience in meaningful, creative ways. With a business objective, of course, comes the need for a plan, and a plan means...

What Makes a Post Great

Think about the amount of content shared on Facebook on a daily basis. In case you were wondering, that’s 1.3 million pieces of content PER MINUTE from Facebook’s 1.6 billion users. Yet, despite this galactic number, only a few posts have the ability to stand out among the others. Only a select few will go...

Facebook Local Awareness Ad’s Improved Features

As a business, have you ever thought about how to get into contact with those people in the vicinity of your store? There are ways to put an ad in front of your neighbours through direct mailing, Google search ads and other means, but rarely has there been an ability to connect while they are...

4 Content Lessons from Media Companies

Are you selling a product or service and using social media to do so? If you are, you may also be wondering why you are getting lackluster results on these platforms from your current content. Social media is a platform about "being social." Simply selling your products or services with self-serving content will never get...