Social media is a nearly unavoidable part of society,driving everything from connections between old friends to a thriving marketing platform used by companies across the globe. With over 2.3 billion active users around the world and an annual growth of over 10% in 2015, social media can put individuals and companies alike in touch with...
As compelling as social media can be for everyday individuals, it’s a little different for businesses. Facebook and Twitter aren’t just fun ways to check up on friends, they’re tools to reach a target audience in meaningful, creative ways. With a business objective, of course, comes the need for a plan, and a plan means...
Think about the amount of content shared on Facebook on a daily basis. In case you were wondering, that’s 1.3 million pieces of content PER MINUTE from Facebook’s 1.6 billion users. Yet, despite this galactic number, only a few posts have the ability to stand out among the others. Only a select few will go...
As a business, have you ever thought about how to get into contact with those people in the vicinity of your store? There are ways to put an ad in front of your neighbours through direct mailing, Google search ads and other means, but rarely has there been an ability to connect while they are...
Are you selling a product or service and using social media to do so? If you are, you may also be wondering why you are getting lackluster results on these platforms from your current content. Social media is a platform about "being social." Simply selling your products or services with self-serving content will never get...
Facebook, Twitter, YouTube and Google+ may get more attention than Snapchat, but do not discount the social media service's ability to provide a quality niche in your marketing plans. Social media is recognized as a powerful force in brand management, understanding each platform and incorporating them appropriately into your marketing engagement is important. Learn how...
Emojis are no longer just for your teens to use. Today, they are a powerful tool that should be a part of your brand marketing. With social media sites now providing a wider range of emoticons as well as the ability to create customized options, there is no reason not to include these in your...
So you have this great brand and product. You are looking for ways to market it, but where do you start? One of the most coveted ways to create brand exposure is through word of mouth. This is traditionally done through a person who has had a great experience and recommends your brand to a...
Mobile phones have helped shape social media into arguably the most popular communication method in the world today. While smart watches have been on the market for many years, this generation is definitely not your grandfather's watch. Big players like Apple, Motorola, and Samsung, among others, have created a product that is powerful enough to have...
Bigger and smaller than you might think, is the couched answer that seems to keep popping up over and over. Unfortunately, all the metrics in the world touting this last Canadian Federal election as the 'social media' election, simply cannot compare with the actual narrative of the campaign. For any media insider, it was clear...
