What Makes a Post Great

Think about the amount of content shared on Facebook on a daily basis. In case you were wondering, that’s 1.3 million pieces of content PER MINUTE from Facebook’s 1.6 billion users. Yet, despite this galactic number, only a few posts have the ability to stand out among the others. Only a select few will go…

4 Content Lessons from Media Companies

Are you selling a product or service and using social media to do so? If you are, you may also be wondering why you are getting lackluster results on these platforms from your current content. Social media is a platform about “being social.” Simply selling your products or services with self-serving content will never get…

From Luxury to Local: How Brands are using Snapchat

Facebook, Twitter, YouTube and Google+ may get more attention than Snapchat, but do not discount the social media service’s ability to provide a quality niche in your marketing plans. Social media is recognized as a powerful force in brand management, understanding each platform and incorporating them appropriately into your marketing engagement is important. Learn how…

Should Brands Use Emojis Online?

Emojis are no longer just for your teens to use. Today, they are a powerful tool that should be a part of your brand marketing. With social media sites now providing a wider range of emoticons as well as the ability to create customized options, there is no reason not to include these in your…

How will smart watches change social media?

Mobile phones have helped shape social media into arguably the most popular communication method in the world today. While smart watches have been on the market for many years, this generation is definitely not your grandfather’s watch. Big players like Apple, Motorola, and Samsung, among others, have created a product that is powerful enough to…