With the prominence of GIFs on the web and Vine’s soaring popularity – over 200 million monthly users – there’s no question about it: the social media generation likes media that gets right to the point. The average human attention span is now 8 seconds, one second less than that of a goldfish, driving home the point that…
If your business is on Twitter, it just got a little easier to engage your customers. Twitter has recently introduced a feature which allows users to create polls using their mobile app or desktop site. The poll, which offers a simple two-option questionnaire, is embedded directly into the tweet itself. Each person can vote only…
Social Media, being a part of everyone’s daily life, has become an imperative marketing and customer service tool for companies. With the super-detailed targeting options now available in its advertising platforms, especially through Facebook, we are able to reach a client’s exact target audience. It’s possible to know where your clients are located, where they…
Sources through Music Ally have speculated that Facebook is in the early planning stages of launching their own audio music-streaming service. Plans include ways to monetize on features like on-demand audio services through music videos and other related services. In the initial phases, they will launch a video playing service that’s expected to be similar…
Facebook has been making small and subtle, and some not so subtle changes to their icons and images. The Facebook Logo: It’s been noted that Facebook has made small changes to its logo by changing the font, noticed mostly in the new style of the letter-A, which is now a regular lower case letter-A that no…
Everyone has a hotbed issue in his or her repertoire. Whether it is political, religious, or something that we have a personal connection to, we feel very strongly about the subject. Social media like Facebook, Twitter, Instagram, and others have quickly become the latest avenue for us to get our “point of view” across to…
Advertising is everywhere you turn these days and now it will be showing up on your Twitter profile as Twitter ads. After testing promoted tweets on some profile pages, Twitter has come to the conclusion that the ads, a few tweets down in a special section marked, “Suggested by Twitter,” to test the waters of…
To understand why developers at the F8 conference in San Francisco last month were disappointed when Facebook didn’t announce plans to integrate the program for developers, first you need an understanding of what WhatsApp API is. WhatsApp API is an instant messaging application for smartphones that operate under a business model. This app has a…
Every business that has a Facebook page probably has noticed the recent changes in the algorithm that affected their reach. Some businesses have succeeded at adjusting their way of doing things and changing their social media management strategy for the better in order to maintain their visibility. Indeed, Facebook now focuses on content and interaction…
Regardless of the type of product or service you sell, interacting with your target audience on social media usually implies that you will have to spend some of your time leading a couple teaching activities. Indeed, people usually appreciate it when you take the time to give them useful tips and tricks on the products…
