How to Use Google+ More Effectively

In a blog post published last week, we told you how important being on Google+ is for your company. Indeed, it is one of the most popular social media and not having an account could mean missing business opportunities. Google+ allows you to improve your search engine ranking, customize your publications and target specific users.…

Visual Social Media Marketing

In recent years, visual social media marketing – a technique using images to get your message across and promote your brand – has become more and more popular. It is now often part of many social media management strategies. Companies that were successful at promoting their brand using social media quickly realized that images were…

Using Hashtags on Social Media

Are you using too many hashtags in your social media management strategy? Or perhaps are you using too few? Are you using them for the right reasons? How can you optimize your company’s visibility on the Web by using this little hash sign followed by a keyword, which has got social media management specialists talking?…