Bioderma Canada is launching a new contest that uses Instagram to get its message out. The contest encourages individuals to post photos of themselves on Instagram using the hashtag #hydrateyourself. The campaign will provide a winner with a substantial prize valuing $1000, and all they have to do is share photos of themselves or a picture of the company’s product on their social media pages. The concept is highly effective and it could be exactly what you need as well!
Why Contests Matter
Contests have long been an important part of the marketing process. Often, businesses have shied away from using them simply because they can be hard to organization and costly to run. In today’s day and age, though, social media sites like Instagram have changed that. Now, we can effectively create engaging contests that achieve far more than just offering free products.
How Can A Social Media Contest Like This Build Your Business?
Social media connects businesses with consumers in a very powerful manner. A contest concept can help to build that connection even more so. The contest concept allows people to share, connect, and like businesses on social media to achieve various successes. With it, we can create a number of benefits for the company including:
– It fosters engagement from fans. Not only do they read and get to know your business, but they are actually participating in it and that builds long term results. Engagement is one of the most important elements of successful social media campaigns and cannot be overlooked.
– It raises brand awareness. When a person enters into your contest, they are not just submitting an entry. Rather, they are sharing their photo with their own following. That aids in building your brand’s awareness to more people. More people to get know your brand and participate in it as well.
– It creates user generated content. This is very important for various reasons. First, the content, in this case photos, is highly valuable to your business. It allows you to boost your search engine rankings because Google loves it. And, it gives you real material to re-post and reuse numerous times.
Contests get attention, too. Who doesn’t want to get a product or service they appreciate for free? You do not have to give away something very valuable and you do not have to spend a great deal of money on your contest at all. What you do need to do is to create a contest that is interesting and beneficial to your customer base. The right contest, utilizing sites like Facebook, Instagram, Twitter, and Snapchat can help you to grow your business’s presence online and turn that into profits for you.
Could this contest concept help you? YES! It can be highly effective in virtually any industry and with any type of business. You can learn more about how it works, why it works, and how to embrace it by working with the team at Ensuite Media. We’ll help you create the results you want and achieve marketing exposure designed to meet your needs!
