Most of the big social networks seem to be embracing hashtags. The latest big (if not the biggest) social media platform to do so was Facebook a couple of weeks ago. With all of this talk of hashtags, it’s time to learn a little about the best practices and the etiquette surrounding this concept.
Firstly, let’s go over a definition of a hashtag:
Hash-tag noun 1. A keyword preceded by the hash symbol (#) and linked to a dynamic feed within the social network where it is posted.
Hashtags were first introduced on Twitter and became hugely popular nearly over night. They then spread to Instagram, Google+, Pinterest, Vine, LinkedIn, and now Facebook. It’s a great way for companies and news stories to maintain a streamlined conversation on a particular topic. Here are some tips that will help you effectively use Facebook hashtags and optimize your reach.
Some things not to do:
#ForGoodnessSakesDoNotMakeYourWholePostASingleHashtag
Sometimes putting multiple words together is ok, however keep it short and consistent!
#Do #Not #Hashtag #Every #Word
It will look like spam and you don’t want people to look over your message!
If you hashtag, make sure it’s related to the topic
Don’t join a conversation that is not relevant to you. It will only stir up bad publicity and, quite likely, trolling.
Avoid overusing synonym hashtags
You have 140 characters to get your idea out. Make it as simple as possible so you don’t leave your audience wondering what it’s all about.
Some things you could (and maybe should) do:
Create your own discussion
Social media is about having a conversation and building a community. Using hashtags to streamline a discussion can be a great way to include as many people as possible in the talk.
Join in on a conversation
If you have something to add, don’t fear! Join the talk! People love being interacted with on social media. It feels great when a company that is seemingly unreachable responds to your Tweet (within 5 minutes!).
Make sure you’re using the relevant keywords for your industry and community
If there already are some keywords or common jargon used in your industry, start using it in a hashtag. Others in your industry are likely using it and will see you as someone who regularly contributes to the development of your industry.
Use hashtags to promote an event
Event specific hashtags are a great way to gather content for an event. For example, use #socialmeet2013 and users will contribute images, quotes, and their feel for the conference all in real time!
Use proper spelling
No one will find your hashtag if you write #jussplayin, might as well stick to #justplaying. #jusssayin!
