Facebook raises the hurdle on political and issue ads
On April 6, 2018 Facebook announced changes in how political, and what it calls ‘issue’, ads may be placed on its platform. The announcement was made in the wake of recent privacy scandals and in advance of CEO Mark Zuckerberg testifying before Congress.
“We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from,” wrote Facebook vice-presidents Rob Goldman and Alex Himel in a statement.
“These [changes] are designed to increase transparency and accountability, as well as prevent election interference,” they added.
Beginning October, 2017 advertisers placing political ads on Facebook were required to be authorized through their identity and location being verified. That requirement was extended to issue ads April 6. Both of these ad types will soon be labelled as such and will show who paid for them.
Samantha Velandia is a content strategist with ENSUITEMEDIA. She advises Facebook users to look closely at political and issue ads.
“Take the time to see who’s posting, what political parties are putting money into social media and see who’s targeting you,” she explains.
“For the first time since Facebook launched people will be able to see who’s paying for these ads.”
ENSUITEMEDIA, your full-service social media agency, can help Facebook political or issue advertisers clear these new hurdles.
“We have contacts with Facebook that we speak to often,” Velandia continues.
“If you do business with us we will make sure it’s legal … we know exactly what we can publish and cannot.”
Velandia says that ENSUITEMEDIA can also help their clients protect their information.
“We publish what’s business-related and keep private what needs to be kept private,” she explains.
Notwithstanding, Velandia urges social media users to be mindful about the information they post.
“Be aware of what you’re leaving behind,” she advises.