You probably have already noticed, but making your first steps on Twitter is not as easy as it seems. Not only do you have to adjust your content to the 140 characters limit, but you also have to learn how to generate quality interaction and engage your audience, in order to get more followers and have a better reach on this particular social media.
Despite these challenges, you should not give up on including Twitter in your social media management strategy, because once your reach and your account are well-established, you will be hooked! In order to help you get started and to optimize your use of Twitter, our social media agency decided to gather a few of its best tips to generate more interaction and build a loyal following.
Make a Great Impression
The first impression is always decisive in real life, but it is also true on the Internet. Your profile is an overview of who you are and is a great way to spark people’s curiosity.
Twitter allows you to customize your header, as well as your background image. You can also choose an avatar that is truly to your image. In order to do so, it is important that you choose good quality images that will make you stand out from your competitors. You must also make sure to add your website URL to your profile and write a short and appealing bio.
Follow-Back
Following accounts belonging to people who might be interested in what you have to offer is a great way to get new followers. Indeed, if your account looks interesting to them and if you succeed at sparking their curiosity with an appealing profile, it is quite likely that they follow you back.
In order to find people with the same interests as you, you can always search your favourite hashtags and voilà! You will be able to find everyone who is passionate about your area of expertise.
Smart Interactions
As we have been saying over and over again now, show your followers that you care about them. Reply to those who interact with you often, comment on your tweets or share your content. People like to see that there is indeed a human being behind every Twitter account.
Retweet relevant content, thank your colleagues who tweet, and make sure that your timeline does not look like the only thing you can do is self-promoting your business. Avoid automated direct messages at all cost! People hate it when they get spammed.
Optimize Your Tweets
The way you write your tweets and what you share (links, images, videos, hashtags, etc.) play an important role in your reach. Attaching a high-quality image to a tweet increase your chances of being retweeted by at least 35%, and adding hashtags (although no more than 2) doubles your chances of getting replies.
Make sure also that you include a call to action and ask your followers to retweet your content or to check out a link you just posted. If you wish to increase your reach on Twitter but are still wondering how to proceed, contact our social media agency today. We will be more than happy to assist you and set up an efficient Twitter strategy for you.
