If your business is on Twitter, it just got a little easier to engage your customers.
Twitter has recently introduced a feature which allows users to create polls using their mobile app or desktop site. The poll, which offers a simple two-option questionnaire, is embedded directly into the tweet itself. Each person can vote only once, and their response is kept confidential. The calculation of the voting results is automated, and the results are delivered to participants once the polls have closed.
Good News for Tweeters; Great News for You
As Todd Sherman, Twitter’s Product Manager, has stated, the new poll feature has already shown a positive effect on engagement. Providing a poll spurs more conversations around a given topic than simply asking a question, because it allows participants to reflect on and interact with the opinions of their fellow tweeters.
Not only do polls add a light gamification element to your tweets, but they are highly shareable, which is great for building brand recognition.
On a platform that is already built around engagement, polls are a wonderful way for businesses to connect with their customers and ensure that they are meeting their needs in a meaningful way.
Using Polls to Boost Customer Engagement
While this feature is still very new and there is yet to be any public data on how it has affected user engagement, you can start putting it to work for your business right now.
Here are 3 ways that you can use polls to boost customer engagement.
1. Invite Feedback on Products and Services
Have you recently launched a new product, service or website feature, or are you wondering how satisfied your customers are with your existing offerings? Polls are great way to get quick and easy feedback. While a bite-sized two-option response isn’t enough to make big decisions regarding the direction of your business, it can give you a quick snapshot of what your customers value.
2. Let Users Vote on Upcoming Content
Blogs are a dime a dozen, and attracting attention to yours may be a challenging feat. One of the biggest issues facing today’s business is how to have a blog that adds value to customers’ lives. A quick poll can help you determine whether your followers prefer reading instructional posts, product reviews or industry news-related articles.
3. Gather Opinions for Future Blog Posts and Newsletters
Using polls to support and accompany news article is certainly not a novel idea; most major news websites have been doing it for years. Polls make it easy to get a snapshot of how the public feels about any given topic. If you’re writing a blog post or website content for your company’s site, you can embed a Twitter poll within your piece. This allows your readers to engage with the information without putting forth too much effort.
You hear it all the time: engaging customers is one of the quickest ways to elevate your brand and build customer loyalty. Thanks to social media, it’s easier than ever for businesses of all sizes to connect with their customers in meaningful ways. By utilizing the social media tools at your disposal, such as Twitter’s new poll feature, you can engage your customers and find out what matters to them
