Social media is a great business tool. It can do for your business what billboards and other kinds of advertising do. If you put time into learning how to do it yourself it’s free. Think of it as rounding out the brand of your business. The more times someone sees your business mentioned the more they will trust you.
Increase your visibility by participating in more than one kind of social media. Facebook and Twitter are two places to start. Most businesses are on Facebook and it is now virtually accepted that you need to have a presence there. Make sure your profile contains contact information and a link to your web page. You don’t want to garner someone’s attention and then not give them what they need to find you and spend money on your services.
Social media marketing is a gentle way of marketing. It should not be hard hitting sales messages. Only about twenty percent of your messages should be directly talking about selling. Examples of things you should post are informational tidbits or fun things that are happening with your business.
Here are some specific examples of things you could share on social media for social media marketing. Let’s say your own a company that makes signs for other businesses. Share a photo of your shop and how it’s decorated for an upcoming holiday. Give a list of tips. Share a fun story about the time you installed a sign and realized you were being watched by a group of geese. Mention new technology you have acquired for sign making. Update your customers on new types of products that you are offering. Then put out a message about an upcoming sale or open house and invite people to stop by or contact you. This sounds kind of fun, doesn’t it? It should be light and fun. Reach out to your customers daily but don’t do too much per day. It is a balance. Post often enough that people continue to follow you but not so often they become tired of you.
Embrace social media marketing for the gold mine that it is. Have fun with it and watch as it enhances customer loyalty and draws in new business.
