Ask Your Customer
Your customer knows how well your marketing strategy works better than anyone. Survey them! You will be surprised at what you find. Ask them questions like where they found you, what convinced them to finally buy, where they see you most, etc. These are very useful in modifying and improving your web presence! You’ll learn how important social media actually is from these small surveys (if done seriously). Don’t just do a survey if you’re not going to follow through by properly analysing the results and implementing changes.
Make Sure to Track Website Traffic from Social Media Correctly
There are many great ways to track website traffic, but if you are not tracking the sources correctly your social media influence can seem greatly diminished. Tracking traffic and its sources is only effective if you do it correctly.
Use Google+ for SEO
As we’ve already mentioned, Google+ is an absolutely fundamental social media platform. If you’re looking to expand your presence on the web, the easiest way to bolster your SEO is through a properly implemented Google+ page. Take advantage of this!
Use Facebook Offers
If you have an offer you want to promote, use Facebook offers. This is a great way to keep track of all of the people who show interest. You can also cap the amount of offers you want to give away. An offer like free shipping goes a long way on Facebook.
Don’t Pressure Social Media ROI
This is probably the most important thing you need to remember. Social media is a soft communication tool for you to be able to reach out to your fans once in a while. It’s not hard selling like a commercial or an advertisement of other sorts. This is a way to expand your brand. You may not see direct conversion right away and that shouldn’t stress you out. More and more people are seeing your brand and starting to associate your industry with your name. That’s priceless. Be patient.
All of these tips seem fairly straightforward. However, they need to be done right in order to actually work. I’ve seen plenty of surveys, Facebook offers, and Google+ pages that have little to no effect. Make sure that if you’re doing the work, you’re doing it well! Have any comments or questions? Leave a comment or contact us!
