Search Engine Optimization is one of the most popular options for businesses that are trying to promote their business both locally and globally. If you just look around, you will find that there are millions of SEO experts who are ready work for you by providing SEO services at a very competitive price. In fact, one fourth of oDesk workers, the most popular outsourcing site in the world are involved in SEO. This is a clear indication that SEO has become a dominant strategy for businesses throughout the world. If you also have a business to promote you can seek help from an SEO expert either from your own neighborhood or outsource it to another country.
In the list below, we will be giving you some tips to identify an SEO Scam:
- Too good to be true promises from your SEO expert
If your SEO expert is promising you some amazing results that are beyond your expectation, there is a big chance that he or she might be a scammer. Such sort of promises could be anything such as number one search engine ranking on Google, Indexing within 2 days or even less than 48 hours, hundreds or thousands of links to your site within a short time frame and so on. So don’t get excited and watch out if your SEO expert is promising these things.
- Your SEO experts put more emphasis on social media
It doesn’t matter how many fans or followers you have on your social networking page unless you do not have a steady flow of new contents. If your SEO expert is advising you to move to blogs without adequate contents, there is a big chance that you are being scammed.
- Poor services from the SEO expert
If you see that your SEO expert is providing you Poor keyword choices, infrequent or no reporting and he or she can’t explain things intelligently or even lacks the ability to answer when you pose a direct question, you have probably hired an SEO scammer.
- No alternative for credibility and experience
Don’t forget to ask about the expertise and credibility of your SEO experts. Most of the new SEO experts will just simply disappear in the middle of a contract and you will have nowhere else to go. However, if you have an experienced SEO expert with a proven track record, you can trust them with the brand image of your company. On the other hand, if you find a new SEO expert with all those high promises, there might be big chance you are being scammed.
You should also keep in mind that not all the SEO experts will be as effective as your expectation. Indeed there are few SEO experts who will simply use unethical SEO tactics and give you a quick fix by violating Google’s webmaster rules and regulation. The use SEO tactics, both ethical and unethical has become a popular debate topic ever since Google made a few amendments in the way it ranks the websites in its search result e.g. Penguin update. The people involved with SEO, both black hat and white hat SEO have been indulged in a never lasting debate. However, there is no denying of the fact that black hat or unethical SEO is not a long term strategy even though it can provide quick results. Above that, in the long run it is the business that will end up being penalized for the SEO campaign, not the SEO experts. Hence, businesses should be really careful while hiring an SEO expert for their promotion campaign and stay away from the SEO scammers. Look out for these things and stay away from the SEO spammers.