LinkedIn is a great social media tool that helps build a professional network and generate quality leads. This is the largest professional platform and your working status doesn’t matter. People signing up on LinkedIn are typically looking for connections and anything that can help them acquire more knowledge about their industry. Companies in particular can develop a strong reputation through LinkedIn with both their employees and potential clients.
Here are some tips to generate quality leads with linkedin.
#1. LinkedIn Tools Panel
Knowing how to use the tools and features available on LinkedIn is the best way to generate leads. You need to have a particular mentality when on LinkedIn, oriented towards relationships and positioned as a leader. You need to choose carefully where you’re building your audience. It depends on your niche and the type of network you want to constitute, but it’s the way to go if you want to attract a specific audience.
As in all social media, your objectives are visibility and consideration, and studies have shown that it takes on average seven exposures before people really start paying attention to you.
If you’re looking for content, LinkedIn Today is one of the quickest ways to find valuable things to share.
Spending time participating in group discussions gives the opportunity to connect with other members. You can send them an invitation to connect with as you get to know some members in the group.
Adding value to a conversation can lead to connections with potential customers so, make sure to provide wise answers and concentrate on nothing more than five groups at a time.
#3. Build Your Profile!
The first thing to do it’s to build a generous personal profile on LinkedIn. Your visitors need to understand right away what you do and who you can help. Focus on being consistently visible at all time and remember that providing quality information is what you need to do.
#4. Amplifying Your Network
Growing your connections is your main concern if you’re aiming at generating business and leads. LinkedIn is just the beginning. You can connect with people on Twitter and Facebook and meet them offline. Think about clients and community leaders in your industry. You don’t need to spend much time on each network: all you need is purpose and dedication once you’re knowledgeable enough in social media management.
#5. InMails, Activity, and Adverts
With InMails, the response rate is higher than typical marketing emails. It’s possible to reach someone directly, without necessarily being connected to them. Keep in mind that you need a good reason to introduce yourself, no sales pitches!
If you have more than 500 connections, LinkedIn will stop showing you publicly. As a matter of fact, being too active can actually hurt your business.
A great way to grow your network is the LinkedIn Ads program. Cheap and friendly, those running ads can help attract followers to your business page.