Having good writing skills and knowing how to captivate your audience can be difficult if you lack experience. No worries, here are some tips to keep in mind when writing your blog posts.
Structure your blog post: make an outline of the topics to be covered
The first thing you must do before writing your blog post is making an outline in which you will define each topic you want to develop with your audience. Organizing ideas into a hierarchy is essential when you start a blog post. If you are experiencing the fateful blank page syndrome, start with writing down a few topics to cover and prioritize your ideas as you want. The point is to avoid any muddle and to have a more accurate idea of how you are going to develop your blog post.
Find catchy headers
In the headers, it is important to focus on the right keywords so that your audience can easily find you among the digital jungle. But make sure you don’t leave your creativity behind. By reading your header, Internet users must understand the topics you are going to cover and this is what will determine if they will click on your blog post or not.
With a short attention span, that is to say 8 seconds according to the latest studies, Internet browsers are a public whose attention you must grab right from the start. One more tip: ideally, a header should contain 60 characters.
Determine the right keywords to use
An Internet search will help you determine what keywords you have to use in your blog post. A good referencing may give you the opportunity to be on the first results page of Google, which will bring you more traffic and more visits on your blog.
Write an interesting intro
Your introduction should address the subject you are going to develop in your article, but don’t release all your tips and tricks right away because you may seem repetitive later on in the article. What you want to do in the introduction is mention all the topics you are going to develop. This will make your readers want to learn more.
Write a good meta description
The meta description is the first words the readers are going to see when they see your article on the Google results page. No need to say it is important to be persuasive when writing your meta description: include as much information as you can in 155 characters or less!
Select high-quality visuals and insert media files
A picture is worth more than a thousand words: select beautiful visuals or media files that will make your article even more attractive to the readers. Better yet, alternating between a picture and a GIF for example can be a good solution to keep your audience’s attention. Here’s a hint: make sure to cite your sources if you don’t own the visual content.
Successfully finish your blog post
Your conclusion is the cherry on top of your article. You will have to briefly review the important points which have been raised without being redundant. Engaging your readers in a conversation by asking them a question so they can reply in the comments is a good way to conclude a blog post.
You now know all our tips and tricks to write a good blog post. Read this blog post if you also want some advice to improve your content editing.
Remember: You will have to be well-organized with a sense of synthesis and a hint of creativity! Now let’s write!