Is there any suitable day for social media publishing for a specific product or industry in social networking sites? The question might be too difficult for many to answer. However, a recent study has found that some specific days quite suitable or even auspicious to promote specific products. The study was conducted by SocialBakers, a renowned research entity that conducted this research over ten million Facebook users. From their research they have established the fact that there are certain days which are more suitable to promote specific products or industries for higher fan engagement.
Can we trust the hypothesis of SocialBakers?
Many critics are already touting that the survey findings from SocialBakers is not that significant and to some extent even baseless. However, we should keep in mind that SocialBakers is a global media and digital analytics company and they are the proud developer of cutting edge technologies and strategies for promotion on social network sites. Hence, we just can’t simply ignore their findings which are supported by millions of independent users, data and statistics.
Why specific days are more suitable for specific contents?
According to the study conducted by SocialBakers, the day of content publishing is critical for a number of multi dimensional yet correlated factors. Only those contents get higher social media engagement from the users which are already on top of their mind. Usually people will be interested in topics which are already lingering in their mind. This is why; everyone including Facebook gurus always recommend to publish seasonable and timely contents for higher engagement. For instance, posts on Santa which are published near the Christmas time are destined to get more than 80% of total engagement. The same might be true for days in the week as well. Hence, there is surely some correlation between certain days and higher engagement for specific products. In addition, posts that are relevant to the users also get more attention. It has been already proven that the number of certain user groups fluctuates on different days. Hence, the hypothesis and findings by SocialBakers is not absolutely baseless.
What are the findings from the Study?
The findings of the same study identified certain suitable dates for certain products and industries ranging from Automobile to Fast Moving Consumer Products or FMCG. The report also included the effectiveness of certain media such as photos, albums or even videos. For an example; the study revealed that brands from automotive sector gets the highest engagement from their fans on Tuesday which is around 0.11% and it’s the photos that make the click between the brands and the fans. However, the social media fan engagement goes down a little in the weekend time on Saturday and Sunday somewhere close 0.08.
The study also revealed some similar patterns and findings in other sectors as well. For instance, the FMCG or Fast Moving Consumer Goods sector gets more fan engagement on Sunday with photo contents which are close to 0.16%. Since the fans have some time off and they are looking for something to buy, content related to this sector are more relevant and timely to them. Probably this is the reason; you will find a sharp rise in the FMCG related contents in Facebook, Twitter and other social networking sites on Sundays. However, as people get bogged down with their usual work in the beginning of the week, fan engagement for FMCG contents sharply declines on Monday from 5% to 9%.
This is indeed a great insight for the online marketers who depend on social networking sites to promote their products. Such findings will help the social marketers to be more accurate and cost effective in promoting their products on social media sites.
