So, you’ve decided to get into professional content creation? Congratulations! While you are overflowing with creativity, you may find it difficult to properly transmit your ideas into written words. So, here are some tips that will help you develop your talent!
Write, write, write!
Just like a professional athlete, it’s important for a content creator to constantly write to improve!
Of course, quality remains an important part of the job. However, writing frequently will allow you to gain experience as well as progress in your field of expertise.
As content creators, we often strive to please a new client by giving ourselves the goal of writing perfect posts right away. However, the stress caused by your willingness to perform can exhaust you mentally and affect your work.
So, accept your position, write constantly and monitor your progress!
Who, What and Why?
When we buy a birthday gift for a loved one, our subconscious is heading us towards the right direction by asking basic questions like:
– My wife loves jewelry, but will she like this gold ring?
– Does she prefer diamonds or necklaces?
This scenario is similar to the content creation process as we must constantly be creative to capture the attention of our audience. Regarding this very topic, we must ask ourselves these 3 basic questions:
– Who: Our type of audience.
– What: The subject of the post.
– Why: The goal we want to achieve with this publication.
The “who” may seem intuitive over time, but “what” and “why” often require a lot of thought. Always keep an eye on the purpose of your entries and make sure your content is consistent with it.
Master your subject
To become a brand expert, you have to do some research on your subject. As a starting point, your customer’s website remains a good source to familiarize yourself with its products and services. Also, it is strongly recommended to consult articles related to the brand to stay abreast of the latest trends. With that, the Google search engine is your best friend since it allows you to search for breaking news on the subject.
Finally, there is no harm in inspiring you from the content of your competitors if they have a high engagement rate.
Eliminate all distractions
Even if a content creator knows all the possible tricks of creative writing, he is nothing if he is unable to master his environment. Whether we are working in an office or at home, we are surrounded by distractions that can affect our productivity. Thus, it is your responsibility to block any stimulus. Also, consider listening to music to increase your productivity. The online magazine Inc even offers 5 styles that help you stay focused.