In recent years, artificial intelligence (commonly abbreviated as AI) has successfully entered several professional fields. In medicine, for example, automated diagnostic processes can help identify certain diseases faster. When it comes to transport, artificial intelligence can predict traffic and thus reduce it, resulting in increased urban fluidity. AI has even set foot in our homes, where popular automation systems such as Siri, Alexa and Google Home are commonly used by many families around the world to play music, to get information or to turn off the lights in a room.
It is therefore not surprising that artificial intelligence is also used in digital marketing. Indeed, the machine’s ability to calculate and identify trends far exceeds that of humans, so it makes sense for marketers to include AI in their strategies. Not only is the data’s accuracy enhanced by the use of algorithms, but the data is also delivered much faster than if the task had been performed by humans alone. Let’s note a key point here: It is by combining the skills of the machine and those of the human that the best results occur.
So, how can AI improve your marketing strategy? First of all, it allows you to automate the most repetitive tasks, which frees employees from the obligation to perform them and gives them more time for creative duties (note that this is an area where the skills of the machine are still struggling to surpass those of humans). Besides, by analyzing a huge amount of data in no time, artificial intelligence is able to predict the buying behaviors and decisions of your target audience, which helps you to know them better.
It is by keeping the collaboration between biological (human) intelligence and artificial intelligence at the heart of our process that we have developed, here at Ensuite Media, a brand new digital marketing platform. This revolutionary platform, which will soon be available to the public, is an office management system allowing its users to delegate and perform all kinds of professional tasks. The major innovation that this platform introduces is that of the artificial intelligence algorithms which, as more and more users are using the system, have incredible optimization power.
The platform’s algorithms are constantly analyzing data production. This allows them to make decisions and remove superfluous tasks. For example, when it comes to choosing a task recipient among equally qualified employees, the system will be able to determine who is best placed to perform this task based on previous data regarding time and efficiency. Also, the specific preferences and needs of each of your customers will be recorded and stored in the system itself, as well as all your media files, regardless of the device from which you are accessing the platform.
That’s how Ensuite Media created a powerful office management tool that helps optimize digital marketing tasks. Are you in the marketing field and looking for a way to facilitate your internal and external communications? Look no further, let Ensuite Media provide you with the most advanced technological tools. Get the administration system that takes your metadata into account and adapts it to your marketing projects, according to your needs. Be part of the AI movement. Fill out the form below to become an early adopter of the new revolutionary platform designed by Ensuite Media: