Creating visuals for your social media channels is more important than ever.
The internet is more driven by images than ever before, and this trend is only getting more pronounced. Image-based platforms like Instagram and Pinterest are challenging older social media sites, while Facebook and Twitter themselves contain more visual content than ever.
Given this shift, one of the best ways to reach your audience is to master a compelling visual style. Let’s explore some of the best techniques for creating visuals for social media.
Identify Content That Brings Results
While the idea that it’s best to create visuals that bring the best results is fairly obvious, it’s important to recognize the criteria for this.
The internet is full of funny and clever memes and images, and while many of these are entertaining, they won’t necessarily help you, as a business, promote yourself or your products or services.
For example, behind-the-scenes photos are very popular as they make your audience feel more involved.
To create visual content that helps you convert, it’s essential to make your images targeted, relevant and appropriate for the platform you’re using.
Creating the Ideal Images for Different Platforms
Facebook – Research indicates that visual content is 40x more likely to be shared on Facebook than non-visual content. Some of the best image formats for Facebook include infographics, contest banners, and animated GIFs.
Twitter – Although Twitter wasn’t created as a visual platform, it’s certainly evolved in that direction. The trick here is to combine a short tweet with an appealing image.
Instagram – To succeed on this platform, it’s important to develop a unique style and to post frequently. Inspirational quotes work very well on Instagram, as do photos highlighting company culture. Another approach is to display photos of actual products you’re selling.
Pinterest – Like Instagram, Pinterest is specifically a visual platform. Pinterest is now integrated with eCommerce services like Shopify, making it an ideal place to display product images, however it’s also good for other types of images, including exceptional photos and inspirational photos and quotes.
LinkedIn – Remember to convey a professional image as you’re reaching out to business people. It’s better, for example, to publish quality head shots rather than the more casual kind popular on Facebook. Business-related infographics also work well on LinkedIn.