Have you already thought about including a LinkedIn company to your social media management strategy? This professional social media has a lot to offer and could help your company gain more and more visibility in your specific area of expertise. It would be a shame not to take advantage of it.
Our social media agency chose to put together a couple of tips that could help you optimize your company page in order for your business to get noticed.
Update your Page Status Regularly
Make sure that you show activity on your page on a regular basis by updating your status. It is a great way to show that you are here and that you are available to all your connections.
Status updates can help start discussions and increase your page activity levels. Do not hesitate to share links or statuses regarding your area of expertise. Not only will you generate more quality interactions, but you will also get to demonstrate your skills, which will allow you to build yourself a great reputation among your connections and their professional contacts.
Customize your Page
When setting up your page, it is important that you fill in all the information needed to identify your company properly – its name, a short description, website URL, headquarters location, type of company, industry, size, etc.
It is also recommended that you add a bit of information about the type of products and services you offer in your description, since the tab associated to this type of information no longer exists since April 2014. If you want to give potential clients a good overview of what your business is about, make sure that you provide them with up-to-date information on what you sell or what types of services you offer.
Do not forget that you can optimize this information according to the languages spoken by your clients. You only have to select your language of choice in the drop down menu, fill in the form and save for each language that you wish to add.
Manage Your Page as a Team
Even though you can manage your page on your own, it is recommended that you choose two or three people you can trust within your company to help you achieve this particular task as a part of a strong social media management strategy.
With a little bit of help, you will be able to increase your posting and sharing frequency, as well as reduce any delays pertaining to responses to comments from your connections. The skills and strengths of your team will facilitate the management of your company page.
Target Your Posts
In a similar manner to Facebook, LinkedIn allows you to target your publications. You can choose to share your links and your articles with connections from a particular field, specific types of businesses or clients located in a determined geographical area.
Targeting your posts will allow your publications to have stronger impact, since they will be geared towards people with specific needs that need to be answered.
And Much More…
There are many other ways to optimize your LinkedIn company page in order for your business to stand out from its competitors. For more information and tips on how to have a successful LinkedIn company page, contact our social media agency today!
