A great social media management strategy implies posting content and interacting with your fans on a regular basis. There are, however, some tips you could use in order to bring it to the next level and promote your brand image in a more creative manner. Our social media agency has therefore prepared a list of tips that will help you achieve just that.
Organize Events
Why not organize a Tweet-up and invite all your followers? If you are currently working on a specific product launch, take the opportunity to organize a meet-up and see your fans in person. For example, if you work in education and science outreach, you might want to host a social event similar to those of NASA and other big education organizations, where followers can attend special conferences and parties.Of course, make sure that you plan a specific hashtag for all your events, in order to allow that attendees to share their thoughts on Twitter in real-time, which in return will bring you more and more followers.
Try Your Hand at Live-Tweeting
As mentioned in a previous blog post, live-tweeting allows you to highlight vital information and the best moments of an event and share them with your followers. Use the event’s official hashtag or create one a couple of days prior, to ensure that your fans can find your tweets easily. Do not hesitate to share photos and videos if the people hosting the event allow you to do so.
Contests and Sweepstakes
Do you have a Facebook page? Are you wondering how you could attract more fans? Go ahead and organize contests and sweepstakes! This will sure please your current fans and it will be a great way to attract more people to your page. You must however make sure to follow the laws in effect and Facebook’s guidelines. Indeed, not following those simple rules can cost you your page!
Host Google+ Hangouts
Google+ is not as popular as Facebook, but this social media nevertheless has many features – such as Hangouts – that allow you to interact with your audience in a very different way.
Go ahead, organize Hangouts during which you will provide advice on your particular area of expertise or invite a renowned speaker. Be creative and engage your audience using this Google+ feature.
Discounts and Special Offers
By setting up special promotions and offering exclusive discounts to all your fans regardless of the social media you are on, you are increasing customer loyalty, as well as attracting new clients. Attractive offers also allow you to thank your current fans in a more tangible way. Offer discounts to those who share a particular photo, or to all your new fans starting on a specific date. This is a very creative way to promote your brand image and encourage people to like your Facebook page or follow your Twitter account.
If you want to learn more about these social media management strategies, do not hesitate to call upon our experts, who will be more than happy to provide you with a creative strategy that will help you leave your competitors behind.
