Every business should have a strong presence on social media, but for some companies, investing time and money in social media might seem impossible. Being on Facebook, Twitter, LinkedIn, and Google+ all at the same time can indeed be difficult and time consuming. It is therefore understandable that you prefer use your precious time to complete other tasks that are directly linked to your company’s productivity and performance.
However, some tools are at your disposal in order to help you save time while making social media management a lot easier. With the help of these tools, you will be able to take advantage of all the benefits of being active on social media without neglecting your other tasks.
The tools mentioned in the following blog spot are platforms that allow you to have access to multiple social media accounts in one convenient place. With the help of only one dashboard, your will have access to all of your mentions and will be able to interact with our fans and followers with only one great application, regardless of the social media you wish to use. You will also be able to schedule content – without exaggeration, of course – and have access to very important metrics, such as the number of shares or your total reach.
Most social media management tools do not offer free basic packages. The fact the HootSuite offers such packages certainly puts this tool ahead of the race. Although the free package is geared more towards individuals, it is a very interesting solution for smaller businesses that wish to establish their presence on social media. This package allows you to manage up to three social media accounts, schedule publications, as well as manage user permissions among your team members.
HootSuite also offers packages for which you have to pay a monthly fee. These packages are fit for businesses that need more advanced features, such as analytics reports for every account.
Buffer is probably the most popular social media tool for businesses, because of its affordable packages (starting from 10$/month) and the ease with which you can share content and schedule publications on Twitter, Facebook, LinkedIn and Google+. Buffer allows you to manage up to 12 social media accounts that can be assigned to a maximum of two community managers.
Last but not least, the most extensive social media management tool – SproutSocial. Indeed, not only it allows you to share content on multiple social media accounts, but it also allows you to monitor your brand image with the help of specific keywords or hashtags, generate monthly reports and even add Google Analytics to your social media management strategy. However, all of these features can be costly! All packages offered by SproutSocial (starting from 59$/month) are far more expensive than those offered by other tools on the market.
If the idea of managing all of your accounts from just one convenient application seems to be the ideal solution for you, contact our social media agency in Montreal today! We will be more than happy to provide you with useful advice and recommend the right tools to make your life a lot easier.