What is the common theme between some of those blockbuster movies such as Grease, Dirty Dancing, or The Notebook? The answer is pretty obvious: it’s a perfect pair. All of those movies had a perfect pair of lead characters which made those movies timeless classics. If you have a perfect pair in anything, you will see that achieving great things become quite easy. In literary terms, we call it synergy where one party complements the other in achieving a greater challenge or a goal. Such sort of synergy could be found anywhere, even in the marketing arena. In this article, we will be telling you about some of those killer marketing duos or pairings that have also made a huge and everlasting impact on the minds of the people. These were the perfect combination of creativity and technique that were executed in the perfect manner.
1. Events and Hashtags
In online marketing, events and hashtags are considered the most perfect couple. If you are going to arrange an event, the best way to create awareness and make a buzz for this is to use hashtags. It is a very good idea to use hashtags way before a marketing event so that it can attract the attention of the people. Even when you are in the middle of the event, you can also use the hashtags in collateral like agendas, signage, and as well as on the presentation slides. Those hashtags in Twitter can be really useful in generating a buzz for your event.
2. CTAs and Landing Pages
Another great pairing in online marketing is the combination of landing pages and calls-to-action (CTAs). While landing pages play a vital role in compelling the potential customers by providing them useful details of the products or services, the CTAs lead to the final result by converting a prospect into a buying customer. Without landing pages, CTAs would have no use and similarly landing pages would be absolutely useless if they did not have any CTAs in them. This is indeed one of the most important pairing of content marketing.
3. Social Media and Visual Content
The combination of social media and visual content is also worth praising. It has now become a norm to use interesting visual content on social media sites. If you see the rising popularity of Facebook timeline, you will instantly realize how much impact this combination could have on your business exposure.
4. SEO and Content
Quality content and Search Engine Optimization (SEO) make a perfect duo that has been creating some amazing results for the businesses. While content can boost the presence of a business in search results with little effort, top marketers are also aware that paying careful attention to SEO can give the content more exposure. This is a perfect example of a win-win situation.
5. Print Media and QR Codes
The quick response codes (QR codes) are the advanced form of regular barcodes that we see on product packaging. Those small little codes can include a wide range of information in them compared to regular barcodes. The people can read the QR codes through QR code reader apps in their smart phones. If you use the print media to distribute your QR codes, you will find that even your conventional print media is giving you a better return on investment.
6. Email and Segmentation
Email marketing has been one of the most successful lead generating tools for the business-to-business companies. However, without proper targeting they were turning out to be less effective and annoying. But, once it was paired with segmentation, the marketers were able to find out exact perfect recipients for their emails and get a better return on their investments.
These are some of the most successful pairing in the marketing industry that has brought blockbuster success to many businesses. These pairs, when in the right set and used appropriately have huge payoffs for businesses and they will surely continue to bring in more results for them in future.