With the removal of likes on Instagram, the rising popularity of TikTok and augmented reality filters, not to mention the implementation of new purchase tools on Facebook, Pinterest and Instagram, let’s just say that our team has been as busy as a bee this year. We’ve worked hard to keep our social media game strong and up-to-date with new trends and features.
Between the creative videos we’ve created, the social media strategies we’ve devised, and the ad campaigns we’ve launched, here are some of the best projects we’ve had the chance to work on this year:
1. The development of nearly 25 strategies
Our strategist had a lot on her plate throughout the year. Our 2019 mandates, including real estate projects, car dealerships, a pharmaceutical recruitment app and a karting center, have made various brands shine on social media.
2. Boulangerie St-Méthode’s contest in collaboration with Lolë White Tour
As part of its participation in the Lolë White Tour, Boulangerie St-Méthode launched a contest inviting its followers to try and reproduce yoga positions specially developed for the occasion. Almost 150 people entered the contest for a chance to win a Lolë gift card and a pair of V.I.P. tickets for the Lolë White Tour.
3. The launch of the K1 Speed Montreal pages
At the start of the summer, K1 Speed contacted Ensuite Media to collaborate on the launch of a Facebook and an Instagram page for the imminent opening of K1 Speed’s Montreal branch. We created a dynamic advertising campaign focused on competitiveness to raise awareness of the brand, which was previously unknown to the average Montrealer. On top of reaching nearly 200,000 people on social media, the audience of the pages went from 0 to over 6000.
4. The launch of our in-house app using AI
Currently only used internally, our in-house app, Empower, is slowly starting to take shape. Using artificial intelligence, this system will allow clients to send social media requests and obtain recommendations based on the results observed by the application, in addition to allowing our team to manage several projects and tasks at a time. Stay tuned in 2020 for all the details on the developments of this application which will undoubtedly be revolutionary!
5. MAAX Bath’s Pinterest campaign for its Utile collection
Wishing to give more visibility to Utile, their collection of modular shower panels, MAAX launched a humorous advertising campaign on Pinterest. The campaign generated more than 2,300 clicks. And while the benchmark CPM is $ 7.12, the campaign CPM has reached $ 4.92!
6. White Villas advertising campaigns
White Villas got a little help from Ensuite Media to promote its magnificent villas for rent. Thanks to fresh and inspirational visuals, finely defined audiences and excellent strategy deployment, the brand’s advertising campaigns’ cost per click managed to go from $ 0.60 to $ 0.10.
7. The launch of Boulangerie St-Méthode’s new hemp bread
In the fall of 2019, Boulangerie St-Méthode launched its new hemp bread. With the aim of breaking down the prejudices surrounding hemp, Ensuite Media created a short video ad to surprise and attract the viewer. Here it is:
8. Bootlegger’s third anniversary
One of our long-time partners, the New Orleans-inspired Montreal bar Bootlegger celebrated its third anniversary this summer. Our contribution to this grand event was informing the media, inviting influencers and creating a summary of the memorable evening in the form of a short video:
9. A flexible schedule for all employees
The company took a major turn in 2019. Fixed hours and assigned working spaces are no longer a necessity at Ensuite Media. Imagine managing social media accounts from the comfort of a Mexican beach. Our content creator and account manager Mona tested it and loved it! Imagine launching an advertising campaign a few hours from the Sahara Desert. This is indeed what our digital advertising specialist, Charles, has done and he intends to retry the experience!
10. A partnership with Let’s Bond
Another successful year for Let’s Bond! This fundraising evening for research on mental health disorders brought together nearly 1,000 people and raised several thousand dollars for the cause. Our team is honoured to have been able to contribute to the success of this event by developing its promotion strategy on social media and immortalizing the unforgettable evening on video.
2020, we’re ready for you!