Pinterest for Business
It seems like most social media platforms are making the move towards a more business friendly approach. Pinterest is next one to make this transition. On March 18th, InformationWeek announced that Pinterest will be adding more analytics tools in order for businesses to be able to better track their performance on Pinterest. This social networking platform would therefore be more measurable and businesses would be able to develop their content strategy based on these analytics. Pinterest also unveiled a separate site for business owners, which gives them access to even more tools.
These recent changes in the Pinterest business model show that they recognize the influence that businesses have and the potential of more businesses using their model.
Businesses Doing Pinterest Well
Some businesses have already recognized the benefits of Pinterest. Here are some great examples. You’ll notice that these brands really diversify from their primary product offering, yet they still stay within the general preferences of their primary audience. Diversity of content is clearly particularly important on Pinterest, but this could very well be applied to other popular social media accounts.
Whole Foods is one of the most active Pinterest profiles. The topics covered range from cookbooks to recipes to kitchens.
Numbers: more than 110,000 followers and nearly 1,800 pins
Mashable, as we’re sure you know, is one of the biggest online news sources for anything IT, social media, and digital culture. Although they stay away from news on Pinterest, they cover various nerdy/cool/tech products that they know their audience would love.
Numbers: 1.5 million followers and nearly 3,000 pins
Drake University is one of the first schools who are really showing that any brand can run with it on Pinterest. They use their school colours and their Bulldog platform to have a really broad range of enjoyable content. They are turning their Pinterest board into a representation of the Drake U lifestyle, which is exactly what Pinterest was designed to do.
Numbers: 4,000 followers and about 1,000 pins
General Electric is a less than sexy brand, but they are really showing their fun side with a lot of retro images, eco friendly ideas, and interesting R&D and technology. Their Instagram (http://instagram.com/generalelectric) is also going great with about 130,000 followers.
Numbers: 16,000 followers and about 2,000 pins
Future of Pinterest
Pinterest is ranked as the fourth most popular social network (behind only Facebook, Twitter, and YouTube) and this will only grow with their new business-friendlier model. The $200 million in funding they recently acquired might help a bit too. Currently, Pinterest is definitely more female-friendly, but with these recent expansions, you will see more men entering this social media platform.
From these examples, you can clearly see that product-based businesses aren’t the only ones owning Pinterest. Any business can find their niche and really benefit from a Pinterest account. Call us if you want any help finding your Pinterest personality.
