Pinterest has been one of the best performing social media platform of the last couple of years and is a trailblazer in the field of picture-based social networking. This means that the people over at Pinterest are starting to think about ways to better quantify the results of using Pinterest for business. We introduced you to Pinterest’s new direction last week. What are these changes exactly? What are the possibilities? Here are some Pinterest tips for business.
How to Get the New Look
First thing’s first: to get the new look, scroll over your profile name on the right corner of the screen. When the drop-down menu opens, click on the last option (under logout) called “Switch to the New Look”. Click “Get It Now” when you’re ready to switch to the new look.
Five Changes to Pinterest’s New Look that You Should Know
1. Pin Description
Pinterest is hoping to cut down on spam from unsafe or annoying. This means that you are no longer able to include a URL in the pin description (you can, but it just shows up as plain text). Keyword stuffing and spamming is also going to be minimized. No more hashtags! Search is moving in a whole different direction at Pinterest. We’ll see how the new search ends up!
2. More Options When You Expand Pins
Apart from the average Pin It and Like It options, you can now see the website source. There are also options to share on other social networking platforms. This is great news for businesses. Make sure to post regular and quality images on your website in order to encourage your guests to pin more of your content and spread your message!
3. Social Media Integration is Taking a Step Back
Twitter: You used to be able to tweet your pin right when you created it. Now you have to take an extra step by clicking the pin and using the share option.
Facebook: You can no longer like people’s boards from Facebook. This is interesting as with the new Facebook layout, Pinterest boards have become more visible on the new News Feed look.
4. Shorter Profiles and Larger Pins
Pinterest is really focusing on their core business strategy: pictures. This means that even the profile bios are cut from 200 characters to a new and shorter 160 characters. Pictures, on the other hand, can now be up to 735 pixels. This is up from the previous 600-pixel limit.
5. Analytics for Businesses
This is one of the biggest additions to the Pinterest social media platform. This tool will provide you with everything you need to better quantify your hard work. Bloggers, marketers, and business owners should jump on this opportunity!
Here are the variables that you can track:
- Numbers of everyday pins and pinners from your website
- Number of everyday repins and repinners
- Total number of times your pins have been seen on the site
- Number of clicks and website visitors
- More recent pins from your site
- Most repinned and most clicked pins
All of this data is downloadable and made available in spreadsheet form, so you can do with it as you wish!
A lot has happened in the Pinterest world over the last couple of weeks and this has turned into quite the buzz. What do you think about these new changes? Did you dive right in or are you having second thoughts? Let us know in the comments below!
