If you work in the restaurant industry, you know that you are always busy. Who has time to check Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. every single day, let alone use these tools effectively to market your restaurant. Restaurants need to outsource their social media management and they have to do it with an experience company is restaurant social media management.
Restaurants have long been considered local businesses, however with the advent of social media and the ubiquitous nature of the Internet, most people are looking online to decide what to eat. Restaurants need to take charge of their online presence to advertise and to also hear what your customers are saying about you.
This is not a new idea. Restaurant owners and managers have probably already outsourced their website design, advertising, and printing. Why not leave social media management to a competent and experienced company? If you’re not convinced, look at these top three reasons outlined below.
1. Content Is King and Time Is Money
In social media marketing, content is king. What we mean by that is twofold. Firstly, you need a lot of content even to be heard out there. You need to be on all of the top social media websites in order to even rank on Google and other search engines. Secondly, your content has to be an original mix of entertaining, informative, and self-promoting. If it isn’t, you run the risk of your fans losing interest in you.
2. It’s Pretty Cheap
Social media management is, luckily for me, a full-time job. This means that if you choose to do this on your spare time, it simply will not be as influential or effective. Also, think about it this way: social media management is an opportunity cost. Think about all you can accomplish at your restaurant satisfying your customers instead of sitting at a computer trying to get familiar with social media management. When considering social media management, compare the potential revenue you can generate by outsourcing and having more free time to focus on your business.
3. You Won’t Forget Why You Are in the Restaurant Business in the First Place
You’re in the business because you love food in one way or other. Stick to that instead of getting bogged down by the technicalities of social media management and your company will shine.
Social media management is a huge investment of time. It needs to be done right and in order for your efforts to be worthwhile, you need to have someone on your team who knows what they are doing. We are here for that reason. We not only work in the industry, we live and breathe this stuff and we are constantly growing and changing with the industry. Sort of how you are with the restaurant industry.