You already have planned your social media management strategy according to the biggest players – Twitter, Facebook, and YouTube, to only name a few – but have you thought about Pinterest, a powerful image sharing tool?
In order to help you develop an effective Pinterest strategy, we decided to provide you with a few important things to consider in order to get the success you deserve.
Business Accounts
Just like many other social media, Pinterest allows you to set up a business account. Take advantage of this opportunity to be recognized as such. You will gain more credibility in the eyes of your followers and you will also have access to Pinterest’s analytics tools, which will help you gather some metrics about the people who are interested in your pins.
Optimize your Profile
Make sure that your pins appear at the top of the search results by optimizing your username, as well as your business description. Rename your files before uploading them – insert keywords in the filenames. Do not forget to include links to your website! Indeed, optimizing your profile and your pictures is of no use if you cannot redirect your future clients to your website.
Customize your Pins’ Descriptions
Whether you decide to repin a picture you found on another profile or add your own images, make sure you personalize its description. Users will be able to get more information about your products, and you might be able to get quality interactions more easily than if you kept the original description. Do not forget to optimize the description either by adding keywords that will help users find your images in their search results.
Do Not Forget the Price Tag
If you have decided to feature your products on your Pinterest boards, you might want to add a price tag, in order to increase your sales. Indeed, Pinterest allows you to do such a thing. Since users do not only visit this particular social media to get inspiration or browse pretty pictures, and that most of them are here to shop, it is only logical to provide them with this vital information. The presence of a price tag on your pictures could greatly influence your clients and increase your sales. Your boards could become a store window where your clients will be able to shop for the products they need.
Vary Board Position as You Please
Do you have any seasonal products that you would like to feature for a specific time of the year? Pinterest allows you to change board position to suit your needs, so why not change your boards’ position from time to time? Bring all the boards you want to feature at the top of your page, and bring them back at the bottom when you are done with them.
Take the Time to Reply to Comments
Just like all the other social media, you must make sure that you answer questions and reply to comments. Use @ mentions to greet your followers in order to personalize your interaction by taking the time to greet and thank them.
However if you still do not know how to proceed, contact our social media agency in Montreal today. We will be more than happy to develop a customized Pinterest strategy that will exceed all your expectations and help your business gain more visibility on the Web.
