Do you wish to improve your search engine ranking? Did you know that YouTube is an excellent way to reach your target audience and increase your Web visibility?
YouTube is the most popular video-sharing website and, just like Google, it can have a big impact on your website’s overall ranking. Indeed, several studies have shown that uploading videos on YouTube and sharing them through social media can not only attract more visitors on your website, but also improve your referencing position. Adding this particular tool to your social media management strategy could prove to be quite an advantage for you and your business. Here are a few useful tips our social media agency has for you, so you can get the most out of it.
The very first step in order to boost your visibility using YouTube is to produce premium quality video content. There’s no need to invest in expensive camera and video gear to do so, don’t worry. You can even use any intelligent device equipped with a camera to film short videos for a fraction of the cost. Make sure that the picture is clear and stable, and that the sound recording is done right. It is as simple as that.
Choose a topic
You must also make sure to choose relevant subjects that will be of interest to your audience and will help you attract more visitors. It is best to publish educational content that will allow your audience to learn about subjects related to the products or services you sell.
Premium quality content and creative publications also have more chances to be shared on social media. If you are wondering what types of subjects to choose, just think about what kind of videos you would be more likely to share on Facebook, and you will have your answer.
Title and Keywords
You must also think about SEO. Popular YouTube videos always end up on the first page of video search results. In order to have that kind of success, make sure you choose relevant keywords related to your products or services and choose a short and catchy title in which you’ll include these keywords.
You should also include more keywords in the description of your video, as well as, of course, a link to your website. Some experts even say that keywords and links included in a video can be detected by search engines, so go ahead and try something new!
Promoting Your Content on Social Media
Once your first video is done and uploaded on YouTube, you must promote it on the Web. The more it will be shared, the more it will become popular and have more chances to be at the top of the search results. Experts also claim that the number of times that your video is embedded on websites and blogs can positively impact its popularity and ranking. So do not hesitate to share it wherever it is appropriate to do so.
Want to know more about how to integrate YouTube to your social media management strategy? Contact our social media agency today!