If you spend enough time on the Internet, you have likely encountered – or maybe even been the victim of – a troll. Firstly, let’s go over the definition of a troll: One who purposely and deliberately (that purpose usually being self-amusement) starts an argument in a manner which [sic] attacks others on a forum…
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Social Advertising Numbers Facebook advertising has always sort of taken a back seat to other online advertising techniques. However, with Facebook’s struggle to show the sort of profits shareholders are expecting, I think they have finally hit a breakthrough. Here are some aspects that might make you take a second glance. Social Impressions Most small…
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Social media management is becoming increasingly important for your business. Consumers want to know more, not only about the product, but about the brand as well. Making sure you have a responsive online presence and a good social media management strategy is key. You can find the original infographic from Media Bistro here.
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Ask Your Customer Your customer knows how well your marketing strategy works better than anyone. Survey them! You will be surprised at what you find. Ask them questions like where they found you, what convinced them to finally buy, where they see you most, etc. These are very useful in modifying and improving your web…
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Make Your Profile As Easy to Search as Possible Like with other parts of the web, make it as easy as possible for your connections to find you. This often means including relevant keywords. Use your skills and expertise as keywords as that what people focus most on when using LinkedIn. Make sure you use…
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YouTube is now eight years old and the company, started in 2005, is on a roll – literally and figuratively. Many people were up in arms about the purchase by Google in October 2006 for $1.65 billion but YouTube is like the gift that keeps on giving, there is no stopping the trajectory that it…
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This year, small businesses are planning on investing more into social media this year. Social media strategy and content management is already up from a year ago. Last year, 50% of small business owners said they are spending more time (and putting more value) on social networks, particularly Facebook, LinkedIn, and Twitter in order to…
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Many business owners and marketers have consistently spoken of the inherent disadvantages of using Google+. The most recent numbers attest to that as well. Turns out, the people who use Google+ don’t use it very much. Let’s look at the power of google+. Google+ Does Not Have an Active User Base People just don’t Hangout…
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Today marks an important day in Silicon Valley and for all of those in the new social media field. LinkedIn is celebrating its tenth birthday. At the tender age of ten it is a successful public company with more than 225 million members, 3,700 employees, and over $300 million in quarterly revenue. It has become…
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